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New Site Lets Consumers Opt Out of In-Store Mobile Tracking

Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a new website is launching where consumers can opt out of having their location information collected. Going live Tuesday, the opt-out platform was built by The Wireless Registry for the Future of Privacy Forum, which worked with Sen.

10 Keys to Candy Crush's $10 Billion IPO Valuation

Candy Crush Saga is headed to Wall Street with a public offering that could value the company at $10 billion or more, according to the filings. The company behind the game, King Digital Entertainment, announced its intentions to sell its stock, and released financial data that show its value skyrocketed last year during the Candy Crush rush. Here’s how:

SI Swimsuit Issue Celebrates 50th Anniversary

Sports Illustrated is going all-out to celebrate the 50th anniversary of its all-important Swimsuit issue. The issue, which hits newsstands today, features not one but thee cover models—Chrissy Teigen, Lily Aldridge and Nina Agdal—on its cover, and with a total of 260 editorial and ad pages, is SI’s biggest since its blockbuster 25th anniversary issue in 1989. The issue contains 112 ad pages, a 14 percent increase over last year’s 98, and a record number of advertisers and other sponsors. Overall ad revenue is up across every platform, including print, digital and TV.

Meredith Partners With Kiip for Branded In-App Rewards

Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps.  Since launching three years ago, Kiip has become best known for its in-game rewards.

Production Companies Can Influence TV Networks

Good news! Fox’s kicky comedy New Girl is now on Netflix and Hulu. Bad news! If you want to catch up, it’s time to get cable. Like many of its peers, Fox has adopted the “trailing five” model for its big shows on Hulu, notably the Zooey Deschanel vehicle (past seasons of which recently debuted on Netflix).

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the social giant were few and far between last year, per the studios contacted by Adweek. 12 Years a Slave, for instance, didn’t buy a single ad, a source close to its campaign said. Facebook declined to comment. “Facebook is like the old phone book—everyone’s in it, so you need a presence,” said Patrick Young, co-founder of Jetset Studios, a flicks-focused agency in Los Angeles.

Mentoring and Guidance Should Span an Entire Career

The historic roots for modern-day mentoring can be found in Homer’s Odyssey. Odysseus, king of Ithaca, went to fight in the Trojan War and entrusted the care of his household to Mentor, who served as teacher and overseer of Odysseus’ son Telemachus. Nearly 3,000 years later, the need for sage guidance is greater than ever, and those who have acquired expertise and wisdom should share their wisdom with the next generation of leaders—especially in this age of digital transformation and disruption.

Hearst Is Staking Its Future on an Editor Turned CEO

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives. The magazine quickly asserted itself as a contender among personal finance titles and rocketed Swartz’s career when Hearst Corp. CEO Frank Bennack Jr. came calling in 2001, offering him the chance to help run Hearst’s newspapers.