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DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has yet to finalize an agreement with the league.     Speaking to investors during the company’s fourth quarter earnings call Thursday, DirecTV chairman and CEO Mike White said the negotiations began to pick up steam after the NFL season officially ended on Feb 2.

American Media Inc.’s Muscle & Fitness is about to get the Dave Zinczenko treatment.    A year after the magazine dynamo took AMI’s Men’s Fitness out of the gym and into the lifestyle realm with a splashy redesign, he’s working his magic on the body-building magazine.

Following up on the President's pledge to combat patent trolls, the White House plans to announce Thursday afternoon additional executive actions and call on Congress "to finish the job." Details of the new initiatives and a progress report on the actions begun last June will be presented at an event headlined by commerce secretary Penny Pritzker and Gene Sperling, the national economic council director.  Curbing abusive patent troll practices is one of the few issues in Washing

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was that the CP+B work was so fully realized—and in such a particular style—that it became limiting. The ads, from the SuperModelquins to the Funnovations, were always recognizable and well crafted, but they became a bit suffocating. Lately, though, freed from those constraints, Old Navy has done some irresistible commercials.