Articles from Adweek news

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years.

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with longtime client Wells Fargo and relocated 30 agency employees to San Francisco.    Some 20 years ago, network agency offices were the dominant players in Southern California. They’d land a local anchor client—usually a car, entertainment or technology account—and try to build from there, despite the dearth of big marketers out West.

When Pigs Fly Focusing on what it does best, Gogo is bringing technology to consumers’ fingertips at 30,000 feet. On March 7 and 8, the in-flight WiFi provider will invite folks to a one-hour ride in the nine-seat plane it regularly uses as a test lab. But here’s the real draw: The cabin will be outfitted as a food truck, serving local favorite Keith’s BBQ during the flights.

Piers Morgan's daily show at 9 p.m. on CNN is ending, the host told the New York Times' David Carr. Morgan is one of the few remaining high-profile hires from Jonathan Klein's era at the cable network, which featured everything from a prime-time talk series hosted by recently resigned and disgraced New York governor Eliot Spitzer to an 8 p.m. show hosted by Campbell Brown (another show that didn't hit).