1. Adweek news
  2. View items

Articles from Adweek news

Primary tabs

Groups Try to Jump-Start Privacy Legislation

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 21:41

Two years ago, President Obama announced a commitment to establish a consumer privacy bill of rights. Two years later, a coalition of more than two dozen privacy and consumer organization hope to light a fire under the Administration to work with Congress to get a bill done. While the privacy debate is never-ending on Capitol Hill, privacy legislation in Congress hasn't budged at all. And with 2014 being an election year, getting a bill through may be a tough order.  In a letter sent Monday to President Obama, the coalition argues that the need for legislation has never been more urgent.

Detweiler Is New Grey S.F. CCO

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 20:57

The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the WPP agency. Detweiler was most recently the S.F.-based evp, managing director and ECD of Arnold Worldwide. Detweiler is Grey’s second major West Coast appointment, following the recruitment of Milan Martin as president last May. In October, the agency parted ways with ECD Jack Fund. Detweiler’s CCO role is new.

Organizations Accuse NFL of Coercing Stations to Buy Up Tickets to Avoid Blackout

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 18:01

Did the National Football League strongarm broadcast networks and affiliates to purchase blocks of game tickets in order to avoid local blackouts during the 2013 season and to curry political favor? That's the stunning allegation made by the SportsFan Coalition and four other organizations in comments filed with the Federal Communications Commission, which is considering eliminating the sports blackout rule. Comments on the FCC's proceeding, introduced last fall, are due today.

Google, Local News Sites Create Private Exchange

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 17:43

Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. The participants formed a private exchange on which to sell 10 billion monthly online ad impressions. Powered by DoubleClick Ad Exchange, it offers programmatic buying of video and display inventory. The media group also will have access to the DoubleClick platform for managing ads across desktop and mobile, and can run ads via AdSense alongside their content and their sites’ search results.

Twitter's Movie Play Could Show Whether All Screens Are Social

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 17:34

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social-media-anchored advertising on the big screen. The partnership was initially revealed in May 2013 at an Upfront presentation in New York, but now specifics are beginning to emerge.

Papa John's Finds a New Lead Creative Agency

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 17:14

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, according to sources. The brand's annual media spending totals about $120 million. The new agency succeeds Zimmerman Advertising in Fort Lauderdale, Fla., which did not defend. Zimmerman, however, continues to plan and buy all media for Papa John's and create franchisee and co-operative advertising. Neither of those assignments were in play.

Influential Rep. John Dingell to Retire From Congress

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 15:31

The longest-serving lawmaker in congressional history, Rep. John Dingell (D-Mich.) announced Monday he is retiring at the end of the 113th Congress. He will have served 29 terms. Dingell, an undisputed icon in the Democratic Party, chaired the powerful House commerce committee for 15 years, losing the chairmanship in 2008 to another stalwart Rep. Henry Waxman (D-Calif.), who also recently announced his retirement—setting up the committee for political jockeying. On the Senate side, commerce committee chairman Sen. Jay Rockefeller (D-W.Va.) is also leaving.

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 15:26

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York, brings together some of today's most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.