Articles from Adweek news

Richard Just has been named the new editor of Atlantic Media’s National Journal magazine. Just will start March 10 and be based at the publication’s D.C. headquarters. The announcement was made by Tim Grieve, National Journal's editor in chief. Just was most recently with Newsweek, where he was replaced amid the magazine’s most recent ownership change last summer.

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of being, well, a human being.  Illustration: Vahram Muradyan Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has served as CMO of Paramount Pictures, which distributed Martin Scorsese’s The Wolf of Wall Street, starring Leonardo DiCaprio, in North America and Japan.

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.  Illustration: Shaw Nielsen Naturally, the right data in the hands of such advertisers can provide an edge over the competition—and many believe it is headed toward a reality in the online ad business where, not unlike Wall Street, the instantaneous analysis of performance and behavior drives results. Call it the Bloombergization of online advertising.