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Charmin 'Rolls Out' Bold New Native Ad Campaign

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 15:06

Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed for sneaking a pleasure-filled squeeze himself behind the display case. The "squeeze" was likely code for a certain bodily function, making Charmin all the bolder for ushering in a new era of breakthrough advertising for such once-taboo products as laxatives, toilet bowl cleaners, hemorrhoid suppositories and even tampons, at the time disguised as feminine hygiene aids. Mr.

Oakley Flaunts Its Culture in New Branding Effort

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 14:27

Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike. Owned by huge Italian eyewear company Luxottica, Oakley will launch its first global marketing initiative in early April.

Adweek's Top 5 Commercials of the Week: Feb. 21-28

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 13:06

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three charms with the viral formula of cute girl plus singing kitty. Jägermeister speaks the language of its core audience with an artful surf-themed spot. And we discover just how crazy German supermarkets can be. Watch all five ads below, and vote for your favorite. And if your favorite isn't here, tell us in the comments.

Chrissy Tiegen Has Reached the Pinnacle of Social Media Fame: Her Own Meme

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 02:55

Specs Who Chrissy Tiegen Age 28 Accomplishments 2014 Sports Illustrated Swimsuit Issue cover model; founder/writer of So Delushious! cooking blog Base New York What’s the first information you consume in the morning? MSNBC is usually already on—Morning Joe, specifically—because my husband [John Legend] wakes up a little before I do.

Foursquare Will Sit Out This Year's Big SXSW Party

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 21:04

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off in Austin.  After years of taking over parking lots with actual foursquare games and throwing groovy dance parties under the Central Texas stars, Adweek has learned that CEO Dennis Crowley and Co. are skipping this year, instead choosing to keep their heads down on product development.

Purina Down to Finalists in Beneful Search

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 20:46

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for Beneful through the third quarter of 2013 was $40.7 million, according to Kantar Media.   Beneful is the last of the Purina brands at the Publicis Groupe agency, which has worked on the company’s dog food for more than 25 years. Fallon most recently had also handled Purina Dog Chow, which quietly moved to corporate sibling Leo Burnett, per sources.

Walking Dead Breathes Life Into AMC Networks

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 20:39

Powered by the voracious and indefatigable phenomenon that is The Walking Dead, AMC Networks enjoyed a strong fourth quarter, boosting ad sales revenue 31 percent to $205 million. Advertiser demand for the AMC zombie apocalypse drama and solid distribution gains helped lift the company’s net income by 133 percent to $35.4 million, up from $15.2 million in Q4 2012. Affiliate fees grew 9 percent in the quarter to $199 million.

Time Inc. Hires Scott Havens as Svp, Digital

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 16:50

Time Inc. has made a big digital hire as it prepares for its spinoff later this year, naming The Atlantic president M. Scott Havens as svp of digital for cash cow People, Time, Sports Illustrated and business brands. The appointment follows some upheaval at the publisher, which recently saw other digital talent including Mark Golin and Fran Hauser heading for the exits. Havens is the latest big name to leave Atlantic Media following Justin Smith’s departure for Bloomberg LP last year.