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SpinMedia Gets New Investors, Hires New CRO

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 20:02

SpinMedia Group, a publisher of celebrity and entertainment sites, today announced that it's lined up new investors and hired sales vet Tom Morrissy as chief revenue officer as it attempts to put its struggling financial past behind it. The company has lately made headlines for laying off staff and shutting down the print magazine editions of Spin and Vibe; the staff of 165 is down from more than 250 last September.

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame?

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 19:34

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions.

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 19:08

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 18:31

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it. That didn't happen. But this morning, Apple did release just such an ad online.

Ratings ‘Falter’ as Super Bowl Disappoints

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 18:10

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo.

Infographic: Budweiser Wins the Hashtag Super Bowl

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 17:04

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field in New Jersey, not everyone gets to go home a winner.  Twitter buzz is fleeting. Case in point: Maserati's 90-second commercial was a national trending topic during the first quarter last night. But then it dropped off the social map.

The 10 Best Ads of Super Bowl XLVIII

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 14:24

When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really riveted to their TVs and drafting off the energy of a thrilling football game. Still, there was lots to enjoy from advertisers on Sunday night. Among our favorite spots: 10. TurboTax Agency: Wieden + Kennedy Brilliantly directed by Bryan Buckley, this commercial took a fun insight—that Super Bowl Sunday isn't the greatest day for most football fans—and ran with it.

The Branding Potential Behind Some of Mobile Messaging’s Big Players

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 03:07

There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth. Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.