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6 Ways Twitter Stole the Oscars

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 16:26

Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the stars was the most retweeted post of all time. Here’s what else happened on Twitter and at the Academy Awards: 1. Bradley Cooper’s arm wasn’t long enough to get Jared Leto’s full face in the picture, but the now famous selfie has more than 2.6 million retweets as of this morning. That’s more retweets than President Barack Obama’s re-election photo of him hugging the first lady.

FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:42

Not so long ago, the prospect of an established actor accepting a role on a television series was as remote as the moons of Saturn. Backsliding from film to the boob tube was a tacit admission of defeat, one that could only lead to the purgatory that was a seat inside a garishly lit 6-foot-square window, flanked by your newfound friends and peers Dixie Carter and ALF. Billy Bob Thornton remembers it well.

Brands and Agencies Are Starting to Experiment With Google Glass

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for a wearable ad tech future. Kenneth Cole recently became the first advertiser to incorporate a Google Glass app into its marketing—just one of the new ways the Internet specs are used to sell products.

MediaCom Studies Hollywood to Help Train Its Staff

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers: Giuseppe De Angelis, the media agency’s director of visual experience, and independent producer/director Diana Santi. For two full days, the staffers will also learn how to apply dramatic principles in their day jobs as strategic planners, account directors and department leaders.

You Won't Believe How Big TV Still Is

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. The study, conducted with ad targeting firm Simulmedia, contains plenty of insights, but among the most striking is the size of either industry.

SMG’s Lead on P&G Wants to See a Shift from Social Media to Commerce

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:40

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the mission statement for your new position? I’d say to drive the convergence of content and media for P&G across categories.

Oscars Red Carpet Produces Strange Promoted Tweets

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 02:06

When it comes to real-time marketing for tonight's Oscars, so far, so good—if you are looking for bizzare results or if you work in Twitter's revenue department. The gala's red carpet run-up to ABC's three-hour telecast was filled with trending topics around the event, and brands appear to have ramped up spend on the social platform. Whether their investments are wise is up for debate.