Articles from Adweek news

Deutsch L.A. is launching its first work for 7UP, an account it quietly won from mcgarrybowen last year. The spot, “Light it Up” features DJ Tiësto as part of the #7 x 7UP pitch that features seven musical artists in support of the brand.

Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old. The public moved on, while Old Navy, with its mannequins and goofy taglines, remained stuck in the 2000s. Since the retailer split with Crispin Porter + Bogusky last summer, though, its advertising—from Chandelier Creative in New York—has experienced a bit of a revival. First, there was the Black Friday ad with the delightful Melissa McCarthy.

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will utilize Twitter-styled trends to create actual Oreo cookies with a three-dimensional printing system.

In the wide world of corporate bromides, “evolve or die” is one of the most enduring. It holds true for e-commerce. It certainly applies to personal electronics. And apparently, it’s also true for tea. Make that Tetley Tea. While tea leaves themselves have changed not at all in 4,000 years of consumption, these 1957 and late 2013 ads show just how flexible this heritage brand—now in its 177th year of business—has had to be.