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MoMA Launches New Twitter Account to Spark Talk About Art

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 20:45

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account with the handle Art140, with the goal of getting more people to talk about art. Adweek got a first look at the project, which MoMA and Possible executives will unveil Monday at a SXSW presentation in Austin, Texas. The museum, which already has 1.6 million followers on Twitter and 1.5 million likes on Facebook, sees Art140 as a means to better understand how the public feels about art.

Incumbents Rule in Media Pitches for Mercedes and Brand USA

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 18:42

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media spending of about $320 million. The other finalists could not be ascertained. Likewise, MediaCom has successfully defended media responsibilities on Brand USA, which spends about $30 million in media each year. Sources identified the other contenders as MMGY in Kansas City, Mo. and MBuy in Chicago. Brand USA is a public-private partnership that aims to bring more foreign tourists to the U.S.

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 18:27

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now be part of KBS. The specialist agency will keep its name and own profit and loss responsibilities, but now report to KBS CEO Lori Senecal.

6 Keys to Conquering SXSW

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 16:51

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be more epic than the last. Starting today with the interactive portion of the festival, Austin is a case study in the social media phenomenon of “fear of missing out,” or FOMO. Festivalgoers will wonder if they have downloaded the best app to launch here. They will wonder if they chose wisely when deciding to wait on line for two hours. Was there a better event?

Eric Danetz Named Publisher of Fortune

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 15:06

Fortune is getting a publisher after all: Eric Danetz. The business title hasn’t had someone in that role since 2012. When Jed Hartman became group publisher of Time Inc.’s news and business brands that year, the publisher title was downgraded to vp of sales. (At Time, that position is held by Moritz Loew.) Danetz was mostly recently chief revenue officer at Defy Media. Before that, he had sales roles at the Newsweek Daily Beast Co., CBS Interactive and CNET.

Adweek's Top 5 Commercials of the Week: March 1-7

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 14:14

Get ready to ride the emotional roller coaster that is this week's best commercials. Your sadness for a girl whose life is torn apart by war will turn to tears of joy as you behold the strength of Samsung's Paralympic athletes and the uplifting message Facebook brings in "We Are Not Alone." And you may even laugh when you consider all Godzilla needs to keep a cool head is a Snickers bar. Why didn't Japan try that? At the risk of seeming schizophrenic to those around you, watch all five ads below—and vote for your favorite. And if your favorite isn't here, tell us in the comments.

Arby's Dishes on Awesome Pharrell Williams Tweets

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 12:18

Arby’s quietly plucked Josh Martin from digital vendor Engage a few years ago to become the fast food firm's social media director. But Martin's work only became high-profile in the last month, after personally commandeering his company's Twitter account to big wins during the entertainment world's two grandest award shows—the Grammys and Oscars.