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Turner, CBS Outdoor Tip Off NYC Subway Media Play

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 11:17

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. Under its recently launched Ignite: Innovations Lab initiative, CBS Outdoor has installed 10 big video screens in some of Manhattan’s busiest commuter hubs, including the MTA stations at Times Square, Herald Square and Columbus Circle.

New York Magazine Launches Vulture Festival

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 05:29

New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that are meant to bring the site's pop culture sensibility to life. It will be held May 10-11 at New York's Milk Studios. Since its launch as a standalone site three years ago, Vulture has grown to more than 10 million monthly uniques, per New York magazine, citing Omniture, making a live event a logical place to take the brand.

HBO GO Craps Out During True Detective Finale

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 03:25

It’s not TV, it’s HBO GO—but for many fans of the series True Detective, it was more like HBO NO GO. The season finale of the Matthew McConaughey-Woody Harrelson procedural aired on HBO Sunday night at 9 p.m. EDT, but viewers hoping to watch it via the network’s online service were out of luck. The live stream crashed shortly after the linear telecast began, and many users took to Twitter to report that the loading screen stalled out altogether.

Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 01:18

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses: Users post short messages that are often funny and revealing and sometimes scandalous. Whisper co-founder Brad Brooks was in Austin this week for the interactive portion of SXSW, and Secret co-founder Chrys Bader was here too.

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:59

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron. What were some of your most memorable moments? My two big gets were … I got Johnny Depp. It was for a role on SpongeBob.

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:58

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year moved toward a more centralized operation, including its marketing functions. That shift triggered the global review, which is the biggest pitch in advertising right now.

A Look at What the Broadcast TV Networks Have in Store for 2014-15

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:58

“Time is a flat circle. Everything we’ve ever done or will do, we’re gonna do over and over and over again.” —Rustin Cohle While his musings have more to do with Nietzsche than Nielsen, True Detective’s nihilist ex-cop just as easily could have been inveighing against the infernal hamster wheel that is broadcast TV’s development process. Two-thirds of the way through another unremarkable season, the pilots designed to replace the failures of 2013-14 are a familiar stew of cop shows, bland comedies and spinoffs.

Meet 12 of the Biggest Kids Stars on YouTube

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:57

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.     Brian Robbins, a longtime TV and film producer and perhaps the first adult to ever voluntarily watch Figglehorn’s videos, started paying closer attention to the ADHD-addled character and the youngsters who religiously followed him.

This Startup Helps Folks Manage 'Modern Rituals'

Submitted by Anonymous (not verified) on Sun, 03/09/2014 - 23:05

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their time. Think about it: There has to be a more intelligent system of managing email, phone calls, texts, Facebook, Twitter, etc. on a daily basis, right? Sarah Panton, founder and ecd for the Vancouver, B.C.-based firm, said she got the idea in medical school while interviewing professionals in the healthcare world.

Joanna Coles Came to Austin to Take a Selfie With Seth Myers

Submitted by Anonymous (not verified) on Sun, 03/09/2014 - 20:32

One can expect the announcement of major tech deals or exclusive interviews with Julian Assange at SXSW 2014. But the interactive convention has evolved far beyond just the tech nerds. Adweek caught up with Cosmopolitan's editrix, Joanna Coles, to find out what really brought her to Austin.