Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment.
It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold. But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief.
Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year Base Oakland, Calif. What’s the first information you consume in the morning? The first thing I do after I turn off my alarm is look at my text messages, then check my Twitter feed. I mainly check it to see what my friends are up to, but obviously I follow news outlets as well.
Did the Federal Communications Commission come close to changing its media ownership rules regarding joint sales agreements and shared service agreements? According to sources, as late as Tuesday, chairman Tom Wheeler was ready to circulate an order that would have eliminated JSAs and SSAs, which have become a target of cable and public interest groups who see SSAs as end-runs around the ownership rules, and as a way to drive up retransmission fees.
Welp, that was fast. Cheerios announced a cute sequel to its surprisingly controversial 2013 ad featuring an interracial family (the original is adorable) and though it's only a day old, it has already generated its first firing.
It's tough to quibble with 22 percent year-on-year growth, which resulted in a $15.7 billion quarter for Google. Not to mention that Google-owned sites enjoyed a similar 22 percent year-over-year spike, hitting $10.6 billion (67 percent of the company's total revenue). But if you want to find something to worry about in today's Q4 earning announcement from Google, the search giant's average cost-per-click did slip 11 percent in Q4 versus the same period last year, and dipped 2 percent versus Q3.
Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at MTV in a softer marketplace in the month of November," according to Philippe Dauman, president and CEO of the company. Dauman pointed instead to the international market, which is growing at a faster clip than domestic and helped to offset some of the losses.
NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes everything from smartphones to Xboxes. A spokesman confirmed to Adweek that the app will be ad-supported, though possibly not on its higher tier, where a fee will apply.
The pressure is mounting on the Federal Communications Commission to revisit how it will regulate net neutrality in the wake of the DC Circuit Court of Appeals decision that tossed the rules back in the regulator's lap. On Thursday, Free Press and more than 80 other organizations, including ACLU, Common Cause, ColorofChange, Demand Progress, and even the Harry Potter Alliance, delivered a petition to the FCC at the conclusion of the agency's monthly meeting.
