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When Will Every Mobile Device Be Hi-Def?

Submitted by Anonymous (not verified) on Tue, 02/04/2014 - 04:16

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who couldn’t take their content from device to device. But it’s getting better. In 2012, 20th Century Fox Home Entertainment took steps to streamline its Digital HD offerings and push out digitally owned copies of its films weeks ahead of traditional DVD and Blu-ray releases, and at lower prices than it’d been asking for. Competitors have followed suit.

Some of Today’s Coolest Digital Devices Take a Page From the Past

Submitted by Anonymous (not verified) on Tue, 02/04/2014 - 04:09

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the thought for a moment. In case you haven’t looked up from your iPhone lately, an unusual countertrend has crept into our gadget-obsessed world. It’s one that acknowledges the fact that even as we embrace the latest technology, there’s something inside many of us that misses the look and feel of the old stuff.

Brand Apps Need to Provide a Utility to Stay Visible

Submitted by Anonymous (not verified) on Tue, 02/04/2014 - 04:04

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app. In the packaged-goods world, Yauch’s word might as well be gospel since her brand’s SitOrSquat app found a strong female following among seekers of clean public rest rooms. A basic tip Yauch plans to share: “You have to think like your users.” More importantly, you have to have a hell of an idea, agreed industry observers.

How Much Do You Know About One of the Fastest-Growing Apps on the iPhone?

Submitted by Anonymous (not verified) on Tue, 02/04/2014 - 03:58

QuizUp is among the fastest-growing apps on the iPhone, and it barely spent a penny on marketing. That’s rare for a game industry that invests to boost app rankings and push installs. But QuizUp has become more than a game. It’s a trivia-driven social network, one in which niche audiences challenge each other on all manner of topics. Communities are forming around hundreds of categories, and they communicate by messenger and message boards. CEO Thor Fridriksson says the trivia is addictive and the social component is cohesive—which means brands want in. And his ultimate aspiration?

Nielsen Overturns Earlier Call: Super Bowl XLVIII is Most-Watched, Ever

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 21:36

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 111.5 million viewers, besting the previous record holder set by NBC in 2012 by the slimmest of margins.

Congressional Dems Introduce Bill to Restore FCC's Open Internet Rules

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 20:54

The debate over net neutrality in Washington is just getting started. Just days after President Obama pledged during a Google+ hangout that he supported net neutrality, Democrats rallied in Congress to put some legislation behind his words.  Rep. Henry Waxman (Calif.), ranking member of the House commerce committee, Rep. Anna Eshoo (Calif.) and Sen.

SpinMedia Gets New Investors, Hires New CRO

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 20:02

SpinMedia Group, a publisher of celebrity and entertainment sites, today announced that it's lined up new investors and hired sales vet Tom Morrissy as chief revenue officer as it attempts to put its struggling financial past behind it. The company has lately made headlines for laying off staff and shutting down the print magazine editions of Spin and Vibe; the staff of 165 is down from more than 250 last September.

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame?

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 19:34

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions.