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Horizon Inks $100 Million Deal With Clear Channel

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 14:00

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multi-year, cross platform pact with Clear Channel, best known for its 840 radio stations in 150 markets. One might wonder, in this era of  intense competition from the likes or Pandora, Spotify and now Beats By Dre, if anybody needs to lock up radio GRPs ahead of time?

Selling Exercise Equipment: Always a Heavy Lift

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 11:27

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine that worked every major muscle group simultaneously. Unfortunately, no such machine existed at the time. Fortunately, Mr. Bergfor was a mechanical engineer and built his wife one himself. When neighbors and friends noticed the relief the device brought to Mrs. Bergfor, they asked for one, too—and the Exercycle hit the market. Tens of thousands sold.

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 11:24

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an ecosystem completely transformed by Facebook and Twitter. Mammoths such as Walmart, Procter & Gamble, Bank of America, Pfizer and Louis Vuitton now trust LiveWorld to manage their social media.

Upworthy Touts New Metric

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 05:00

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging success for a Web publisher. So the company is offering up something different: attention minutes. Going forward, Upworthy says it's going to track total attention on its site and total attention per piece.

NBC Shuts Down The Michael J. Fox Show

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 03:53

NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s lone remaining new show has been pulled from the schedule. Effective immediately, The Michael J. Fox Show has been removed from the NBC roster. While production on the sitcom’s 22 episodes wrapped some time ago, the seven unaired installments have been set aside.

Ogilvy France's Chris Garbutt Heads to Shop's N.Y. Office

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 22:32

Chris Garbutt has been named to the new position of chief creative officer of Ogilvy & Mather East in New York, moving from his role as CCO of O&M France. Garbutt has been given a mandate to oversee creative across disciplines including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. Garbutt, who has worked closely with O&M worldwide CCO Tham Khai Meng, will report to North American CCO Steve Simpson.

Twitter's Ad Business is Surging But It's Losing User Engagement

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 22:06

Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers. The company announced its fourth quarter and full year revenue today, its first financial results since going public last quarter. In 2013, Twitter's revenue reached $665 million and the company says 2014 will be the year it generates more than $1 billion in sales, according to the fourth quarter filings. Some forecasts had predicted the company would fall shy of the $600 million mark in 2013.

Carat Is the Big Winner in MasterCard's Global Media Review

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 21:05

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including $105 million in the U.S. alone. Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.