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What Brands in Sochi Are Doing for Security May Surprise You

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 17:30

C-level brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them a fantastic time. But behind the scenes, the execs typically have specialized operatives who quietly but painstakingly make sure the guests' trips go well. Though history continues to complicate what that means.

Adweek's Top 5 Commercials of the Week: Feb. 1-7

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 13:08

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of Jamie Casino's epic local Super Bowl ad, which we couldn't help but include. Watch our picks for the week's five best spots below, and vote for your favorite. If your pick isn't shown here, tell us in the comments.

EverBank Hires a New Creative Shop

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 11:00

A bank whose lead agency closed has found a new home. DiMassimo Goldstein in New York has landed creative and media responsibilities for EverBank, an online player that's based in Jacksonville, Fla. Annual media spending is estimated at $15 million. Previously, EverBank's lead shop was Carton Donofrio Partners in Baltimore. But that shop closed in the fall, triggering a search for a new agency.

4 Burning Questions About CBS’ New NFL Package

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:54

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC has been having a rough time of it on the crucial night, Fox isn’t faring all that well on fall Thursdays, either. (While its 8 p.m.

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:34

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end. On Thursday, the Senate committee on homeland security and government affairs voted 9-1 to advance to the Senate floor the Postal Reform Act, a bill sponsored by chairman and ranking member Sens.

Goodby, Silverstein Welcomes Eric Kallman With Dove Sketches Parody

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:06

Eric Kallman, the award-winning creative director who helped make Old Spice's "The Man Your Man Could Smell Like," Ragù's "Long Day of Childhood" and some of the classic Skittles commercials, is joining Goodby, Silverstein & Partners as a creative director and associate partner. He starts March 3. To welcome him, the San Francisco agency whipped up the pretty hilarious Dove "Real Beauty Sketches" parody below, starring Jeff Goodby, Rich Silverstein and Margaret Johnson.

Levi's Reunites with FCB

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 21:52

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its business to Interpublic’s Draftfcb and independent The House Worldwide. The shift comes after the company split with Wieden + Kennedy five months ago.

AMC Is Definitely Developing 'Preacher'

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 19:44

As reported, AMC and Sony Pictures TV have officially tapped Seth Rogen and Evan Goldberg to develop Garth Ennis and Steve Dillon's controversial 1990's comic book series Preacher for AMC. The show will follow troubled preacher Jesse Custer (note initials) through Texas and beyond as he tries to come to grips with his newfound superpower—the ability to make absolutely anyone do what he tells them to do.