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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:08

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.

MediaVest Is the U.S. Media Agency of the Year

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:08

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was going. While Terkelsen welcomed the small talk, given that MediaVest had just pitched Honda’s $800 million media account a few weeks earlier, it did seem aimless, particularly at the end of a long day. I really don’t know where he’s going, Terkelsen remembers thinking.

OMD Has Been Selected the Global Media Agency of the Year

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:07

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.

New IAB Chairman Takes Industry to Task

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 01:00

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.

New IAB Chairman Takes Agencies to Task

Submitted by Anonymous (not verified) on Sun, 02/09/2014 - 13:00

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.

Fox Cancels The X Factor

Submitted by Anonymous (not verified) on Sat, 02/08/2014 - 15:30

Simon Cowell’s latest attempt to salvage The X Factor has come to naught, as Fox on Friday said it has pulled the plug on the series.  Acknowledging the end of his stateside tenancy, Cowell said he would return to the United Kingdom now that his U.S. follow-up to American Idol has been whacked after three underwhelming seasons. “I’ve had a fantastic time over the last 12 years, both on The X Factor and American Idol,” said Cowell, by way of confirming the end of the series.

Saatchi Breaks 1st Work for Walmart on the Olympics

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 20:45

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop: Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy an additional $50 billion in products made in America over 10 years.

Glenn Greenwald's First Look Media to Release Snowden-Themed Digital Mag

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 20:22

First Look Media, the journalism venture led by former Guardian reporter Glenn Greenwald and eBay founder Pierre Omidyar, has announced that it will launch its first digital magazine next week. The magazine, which will be the first in a series of single-topic online publications from First Look, will focus on Edward Snowden’s NSA leaks. Greenwald, journalist and filmmaker Laura Poitras and The Nation's former national security correspondent, Jeremy Scahill, will oversee editorial operations.

Icann: Brands Are At Risk of Domain Abuse With New Top Level Domains

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 19:02

Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse, is now warning brands that they are at risk of domain abuse. At the end of last month, the first of what will be hundreds of new domains (suffixes to the right of the dot in a url, like .guru, .photography) went live, adding to the more commonly-known domains like .com and .net.