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PTTOW Expands Marketing Roster for Annual Getaway

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 17:03

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW. The marketing event for marketers is one over-the-top stunt after another, and translated from comic book lingo, PTTOW (pit-ow) basically means punch in the face. As an acronym it stands for Plan to Take Over the World.

Kao USA Launches Creative Review

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 14:50

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. In a terse press release, the company said it and incumbent Kirshenbaum Bond Senecal + Partners have “mutually agreed to separate.” “We are deeply grateful to KBS+P and their partnership for the past ten years,” said Dave Muenz, regional executive officer for Kao’s mass business.

Net Income Falls at Interpublic

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 14:46

Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to 2.12 billion and 2 percent for the year to 7.12 billion, compared to the same periods in 2012. On an organic basis, revenue rose nearly 4 percent in the quarter and about 3 percent for the year. That said, net income for the year slid to $259.2 million from $435.1 million in '12. And for the quarter, net income fell from $313.3 million in '12 to $193.1 million in 2013.

Draftfcb S.F. Wins Trulia

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 13:00

Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix with the finalists down to Draftfcb, CAA L.A. and Mekanism S.F., per sources.  The marketer has also hired Kira Wampler as its first chief marketing officer. Wampler, previously vp of product and marketing at Lytro, a light-field camera start-up, is  charged with launching the 9-year-old company's first national marketing campaign.

Ad of the Day: Don't Watch This North Face Video If You're Even Mildly Afraid of Heights

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 12:06

It's just kind of weird helping your friend do something that you know could potentially lead to his death." So says videographer and climber Cedar Wright, as the camera pans over a graveyard in the Mexican town of El Portrero Chico. It's January 2014, and Wright is in Mexico to watch his friend, the famous climber Alex Honnold, attempt a free-solo ascent—i.e., climbing without a rope—of a terrifying 2,500-foot limestone wall known as El Sendero Luminoso. If all goes well, Honnold will have started the year by completing one of his most ambitious free-solo climbs to date.

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Our Ads

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 12:00

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the nuptials of others. Called Real Weddings, it will sport 4,800 so-called "wedding blueprint" guides for those about to get hitched.

Adweek's Top 5 Commercials of the Week: Feb. 7-14

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 11:22

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All of this week's top ads focus on those two events, with the exception of one spot in which moms get jiggy over Hostess discounts. Watch our picks for the week's five best commercials below, and vote for your favorite. If your favorite from the week isn't shown here, tell us in the comments.

This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 05:02

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it would be the weather. Later, I listen to the news on the radio—always very kid-friendly news because I drive my kids to school in the mornings.

P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 23:10

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots. The ratings (see below) are dominated by packaged-goods, though United Airlines makes an appearance with its "Hopes of a Nation" commercial. The results are based on a sample of 500 consumers, while weighing attributes such as persuasion, likeability, relevance, desire, etc.