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Group IMD and Honeycomb combine to shape the future of video advertising

Submitted by Anonymous (not verified) on Thu, 12/21/2017 - 14:00

The new company’s innovative automated technology and global reach will accelerate the path to programmatic TVLondon, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).Together, Group IMD and Honeycomb will enable the...

Source: RealWire

Malicious Apps in Global App Stores Increase, Leading to Emergence of WireX Mobile Botnet, RiskIQ’s Q3 Mobile Threat Landscape Report Finds

Submitted by Anonymous (not verified) on Tue, 12/12/2017 - 12:24

London - Dec. 12, 2017 - Malicious mobile apps are back on the rise, impersonating brands and fooling consumers, according to digital threat management leader RiskIQ, in its Q3 mobile threat landscape report, which analysed 120 mobile app stores and more than 2 billion daily scanned resources. In listing and analysing the app stores hosting the most malicious mobile apps and the most prolific developers of malicious apps, the report documents an increase in blacklisted...

Source: RealWire

Latest Zylpha Integration Addresses Legal Workflows

Submitted by Anonymous (not verified) on Thu, 11/23/2017 - 12:25

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfiles case management software, the new integration means that by entering a postcode, or part of an address, users can automatically generate the full Royal Mail postal address, without leaving their work.

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

Submitted by Anonymous (not verified) on Tue, 09/26/2017 - 12:05

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experienceSan Mateo, September 26, 2017 ‒ News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.Some 78% of news-related results on the first page of mobile screens are AMP-enabled, according to Searchmetrics...

Source: RealWire

Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members, Partnerships

Submitted by Anonymous (not verified) on Thu, 07/27/2017 - 13:35

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social media company Snap Inc., leading mobile video advertising and monetization platform AdColony, mobile measurement and attribution provider adjust, mobile marketing analytics and attribution platform provider AppsFlyer, and upday, the company behind a personalized news aggregator mobile app for Samsung smartphones. To date the ranks of...

Source: RealWire

Sunny Skies for Weather App Developers as Tutela Wants to Boost Incomes and Improve User Experience

Submitted by Anonymous (not verified) on Wed, 05/24/2017 - 13:34

Monetising anonymous mobile signal data can benefit developers by £1-4mLondon, UK. 24 May, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its intentions to work with weather app developers to help them earn £1-4m of additional revenue.Weather apps are a mainstay in app stores with thousands used daily. Such strong customer bases can be utilised by developers using Tutela’s software package (SDK) to generate more income and cement their position in...

Source: RealWire

Fast growing social app, BRO, partners with Tutela to boost incomes and improve user experience

Submitted by Anonymous (not verified) on Tue, 03/28/2017 - 11:50

App monetises crowd-sourced mobile signal data to get share of £1.25m revenue fundLondon, UK. 28 March, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its partnership with social app, BRO (www.bro.social). The partnership will see the app, which is a social platform just for men, benefit from additional revenues generated as a result of Tutela’s technology.Tutela’s software package (SDK), is currently deployed across millions of devices and hundreds of thousands of...

Source: RealWire

Ads and app charges drive 63% of adults away from mobile apps

Submitted by Anonymous (not verified) on Tue, 02/14/2017 - 09:23

London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users are up to four times more likely to favour apps collecting usage statistics (45 per cent) than apps which they...

Source: RealWire

Consumers Happy to Interact with Brands on Mobile Messaging Apps such as Facebook Messenger finds new study

Submitted by Anonymous (not verified) on Tue, 12/20/2016 - 14:47

51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice callsLondon (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to a new survey. But to...

Source: RealWire

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 09:00

STORY HIGHLIGHTSThe MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27 in Berlin. BERLIN, GERMANY – 22nd September...

Source: RealWire