On a Sunday evening in 1938, families crowded around radios listening to the end of the world. News bulletins narrated an alien invasion that was spreading across the East Coast. People panicked, not realizing that the program was a radio adaptation of a science fiction novel. Years later, a crime thriller united a new generation […]
This old adage helps programmers write efficient code, doctors make accurate diagnoses, and pilots determine flight paths. And now, ad tech might be embracing it, too. The IAB introduced ads.txt a few weeks ago to address the glaring issue of programmatic ad fraud. Through the proposed framework, publishers would simply place an ads.txt file on […]
The simplest solution is usually the correct one. This old adage helps programmers write efficient code, doctors make accurate diagnoses, and pilots determine flight paths. And now, ad tech might be embracing it, too. The IAB introduced ads.txt a few weeks ago to address the glaring issue of programmatic ad fraud. Through the proposed framework, […]
Marketers looking for brand safety will be let down by Facebook’s announcement to roll out new blacklist controls for placements on Instant Articles, in-stream ads, and the Facebook Audience Network. Before running campaigns, advertisers will soon be able to see a sample list of publishers where ads might appear. This is only a minimal step-up […]
Marketers looking for brand safety will be let down by Facebook’s announcement to roll out new blacklist controls for placements on Instant Articles, in-stream ads, and the Facebook Audience Network. Before running campaigns, advertisers will soon be able to see a sample list of publishers where ads might appear. This is only a minimal step-up […]
Apple took a giant leap towards user privacy this week with an announcement that its Safari browser would soon block ad tracking pixels. It’s a brilliant move that further sets Apple apart from competitors hungry for user data, building Apple’s credibility as a trusted consumer hero in a world where privacy is scarce and selling of […]
Apple took a giant leap towards user privacy this week with an announcement that its Safari browser would soon block ad tracking pixels. It’s a brilliant move that further sets Apple apart from competitors hungry for user data, building Apple’s credibility as a trusted consumer hero in a world where privacy is scarce and selling of […]
Software developers can be a challenging target audience for advertisers. More so than other groups, they tend to be skeptical of new products, are quick to avoid ads, and protect their privacy online. This means old school marketing rules and standard advertising tactics need to be thrown out to reach programmers online. In my experience, […]
Software developers can be a challenging target audience for advertisers. More so than other groups, they tend to be skeptical of new products, are quick to avoid ads, and protect their privacy online. This means old school marketing rules and standard advertising tactics need to be thrown out to reach programmers online. In my experience, […]
I’m excited to share that BuySellAds and SitePoint have launched an exclusive inventory partnership. BuySellAds will now represent SitePoint across all advertising and media sales. Our team has worked with SitePoint for several years to design and run performance-driven advertising campaigns. As our relationship grew, it became clear that a deeper partnership would let both […]
