The New Republic is making good on owner Chris Hughes’ promise to add more salespeople with digital experience to the brand. Today, the magazine’s vp of advertising, Jennifer Hicks, announced that TNR had made two new hires to its sales and marketing team.
We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens. One of the prevalent themes this year has been kids getting inspired by Olympic athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, "the official smartphone partner of the U.S.
Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media globally each year.
In what would appear to be a succession-planning move, John Malone has offered Discovery Communications CEO David Zaslav the right of first refusal to buy his voting stakes in the Silver Spring, Md.-based media company.
Amid growing pressure to preserve the open Internet, Federal Communications Commission chairman Tom Wheeler said today that the commission is going to try again to craft rules that can withstand a court challenge. The FCC will not appeal the D.C. Circuit Court's decision last month that remanded the rules back to the agency. "The D.C.
Sprinklr, the New York-based social media analytics firm, acquired Dachis Group, the companies announced today. Sprinklr is adding Dachis Group’s social media strategy platform to its technology, to offer brands and marketers a full-service shop to manage campaigns, according to Sprinklr CEO Ragy Thomas. Sprinklr has been a growing force in social media marketing. The combination of the companies brings an immediate technological boost that Sprinklr said would have taken it more than a year to build on its own.
It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan trade show (now in its 111th year) isn’t just a peek at the goods that this $22 billion industry will soon be peddling to the youngsters—it's a snapshot of the cultural zeitgeist, too. There’s a good bet that anything popular on YouTube or in the movies will wind up here. Plus, a good portion of the “kids” that toy brands are marketing to just so happen to have kids of their own.
Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year and those with a net worth of $1 million or more. Millionaires are less likely than high earners to think they'll be better off in the next 12 months, for example. But that doesn't mean high earners are necessarily big spenders.
AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 percent. According to Nielsen live-plus-same-day data, the Feb. 16 installment of Robert Kirkman’s dystopian drama averaged 13.3 million total viewers and a 6.8 in the dollar demo, easily beating NBC’s analogous Olympics program (5.6).
CBS Sports is making some big moves at its signature pro football studio show, signing 10-time All-Pro tight end Tony Gonzalez as an NFL Today analyst. Beginning this fall, Gonzalez joins NFL Today veterans James Brown, Bill Cowher and Boomer Esiason in CBS’ New York studios. With Gonzalez in the lineup, CBS has elected not to renew the contracts of long-time NFL Today contributors Dan Marino and Shannon Sharpe.
