Articles from Adweek news

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, according to sources. The brand's annual media spending totals about $120 million. The new agency succeeds Zimmerman Advertising in Fort Lauderdale, Fla., which did not defend. Zimmerman, however, continues to plan and buy all media for Papa John's and create franchisee and co-operative advertising. Neither of those assignments were in play.

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York, brings together some of today's most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years.

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with longtime client Wells Fargo and relocated 30 agency employees to San Francisco.    Some 20 years ago, network agency offices were the dominant players in Southern California. They’d land a local anchor client—usually a car, entertainment or technology account—and try to build from there, despite the dearth of big marketers out West.