1. Adweek news
  2. View items

Articles from Adweek news

Primary tabs

Brands Need to Know Their Purpose and What They Aspire to Be

Submitted by Anonymous (not verified) on Tue, 02/25/2014 - 03:31

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of being, well, a human being.  Illustration: Vahram Muradyan Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?

How to Market Marty, Leo and The Wolf of Wall Street

Submitted by Anonymous (not verified) on Tue, 02/25/2014 - 03:18

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has served as CMO of Paramount Pictures, which distributed Martin Scorsese’s The Wolf of Wall Street, starring Leonardo DiCaprio, in North America and Japan.

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules

Submitted by Anonymous (not verified) on Tue, 02/25/2014 - 03:16

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman Tom Wheeler is likely to propose tightening them. Backed by his fellow Democrats, Wheeler isn’t expected to loosen the rules but rather firm them up even more, which will no doubt bring strong opposition from TV broadcasters and newspapers, and will split any vote along party lines.

The Bloombergization of Online Advertising

Submitted by Anonymous (not verified) on Tue, 02/25/2014 - 03:15

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.  Illustration: Shaw Nielsen Naturally, the right data in the hands of such advertisers can provide an edge over the competition—and many believe it is headed toward a reality in the online ad business where, not unlike Wall Street, the instantaneous analysis of performance and behavior drives results. Call it the Bloombergization of online advertising.

Facebook's New Message: Email Is Dead

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 23:11

Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging. Facebook has all but declared the age of email irrelevant after buying the text-messaging app WhatsApp for $16 billion (a deal worth $19 billion when stock awards are added). Instead of checking inboxes, mobile users check text messages and engage in real-time conversations.

Groups Try to Jump-Start Privacy Legislation

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 21:41

Two years ago, President Obama announced a commitment to establish a consumer privacy bill of rights. Two years later, a coalition of more than two dozen privacy and consumer organization hope to light a fire under the Administration to work with Congress to get a bill done. While the privacy debate is never-ending on Capitol Hill, privacy legislation in Congress hasn't budged at all. And with 2014 being an election year, getting a bill through may be a tough order.  In a letter sent Monday to President Obama, the coalition argues that the need for legislation has never been more urgent.

Detweiler Is New Grey S.F. CCO

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 20:57

The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the WPP agency. Detweiler was most recently the S.F.-based evp, managing director and ECD of Arnold Worldwide. Detweiler is Grey’s second major West Coast appointment, following the recruitment of Milan Martin as president last May. In October, the agency parted ways with ECD Jack Fund. Detweiler’s CCO role is new.

Organizations Accuse NFL of Coercing Stations to Buy Up Tickets to Avoid Blackout

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 18:01

Did the National Football League strongarm broadcast networks and affiliates to purchase blocks of game tickets in order to avoid local blackouts during the 2013 season and to curry political favor? That's the stunning allegation made by the SportsFan Coalition and four other organizations in comments filed with the Federal Communications Commission, which is considering eliminating the sports blackout rule. Comments on the FCC's proceeding, introduced last fall, are due today.