1. Adweek news
  2. View items

Articles from Adweek news

Primary tabs

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Taglines

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 11:41

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tagline “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s unforgettable “It’s finger-lickin’ good” slogan of the 1960s and ‘70s morphed into the more compact “So good” in 2011. And L’Oréal’s successful “Because I’m worth it” slogan has modulated twice, first into “Because you are worth it” and then “Because we’re worth it.” Most of these evolutions have to do with the usual things: changing consumer tastes and shorter attention spans.

Food & Wine Launches New Brand for Millennials

Submitted by Anonymous (not verified) on Thu, 02/27/2014 - 05:45

It's debatable whether millennials are special, but one thing is certain: Their relationship with food is. They want it to be authentic, they want to know how it was produced, and they want it to be a shared experience, preferably involving small plates eaten at communal tables. Time Inc.’s Food & Wine is becoming the latest to target the generation, with a new food brand, FWx.

Starbucks' CMO Answers 3 Questions Via Instagram Video

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 23:53

Starbucks is celebrating 20 years of having a New York City presence this week, so Adweek caught up with the brand's CMO, Sharon Rothstein, to discuss marketing while she was in town. Her Seattle-based brand is unveiling new coffee and food menu items, while also highlighting its emerging emphasis on creating store designs that fit the locale.

Rob Rodriguez Will Make Sure His New Network Gets His Movies First

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 20:22

At a breakfast at the Lamb's Club in Manhattan today, Robert Rodriguez, founder and chairman of the El Rey Network, was voluble on topics ranging from the vampire prosthetics in From Dusk Till Dawn to his network's new sponsorships. The presser featured commentary from other execs—notably vice chair Scott Sassa—but for the most part, it was the Rob Rodriguez show.

Limit to Ad Tax Deduction Is in Rep. Camp's Tax Reform Package

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 19:29

Rep. Dave Camp (R-Mich.), the outgoing chairman of the House ways and means committee, unveiled his tax reform package Wednesday, and the bad news for the advertising and media industries is that it includes new limits on the advertising tax deduction. As feared, Camp's proposal would cut the deduction by half in the first year with the rest amortized over 10 years. To help out small businesses and local advertisers, Camp's draft would allow companies to expense the first million dollars of advertising, provided the total advertising budget does not exceed $2 million.

Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 18:59

Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and teens. E-cigarettes are under increased scrutiny in Washington. Though currently unregulated by any federal law, a number of cities, like Chicago, New York City and Los Angeles have banned or are considering banning the use of e-cigarettes in restaurants and other public places. Utah, New Jersey and North Dakota banned the use of e-cigarettes anywhere smoking is prohibited.

Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 17:00

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story compelling enough to draw in new audiences. That's the difficult balance Jägermeister achieves with its new U.K. spot, "Journey to Surf," from London agency The Red Brick Road.

Study: Consumers Wary of Marketers Using Big Data

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 13:00

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be running roughshod over consumer privacy. A new study from SDL, a content management and analytics firm, found that nearly two-thirds of consumers in the U.S. and around the world are worried about how marketers are using their personal information, and 82 percent in the U.S. aren't comfortable being tracked in stores via smartphones and WiFi.

This Is How Men Grocery Shop

Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 03:48

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping. More than 65 percent of men 18-49 are in charge of buying products for the home across several categories, with 67 percent disclosing they actually enjoy shopping for the home.