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Finally! FCC Kills Newsroom Study

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 22:19

The Federal Communications Commission finally killed the study that caused an uproar because it called for researchers to query the stations it licenses and newspapers about how they make editorial decisions in the newsroom. The short, two-sentence statement from a spokesperson (not chairman Tom Wheeler), came late Friday, the time the FCC always seems to pick for controversial news. "The FCC will not move forward with the Critical Information Needs study.

GroupMe Joins Foursquare in Skipping SXSW

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 21:48

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any events or planning to have any kind of large presence at SXSW this year," John Pignata, engineering director at mobile app GroupMe, told Adweek.

Broadcasters Howl Over Proposed Changes to Carriage Rules

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 21:37

Broadcasters are girding for a knock-down drag-out fight over a parade of horribles that might be added to the reauthorization of a little-known cable law commonly known as "Stela." The add-ons currently being negotiated between House GOP members on the commerce committee could change the rules of retransmission consent negotiations and result in broadcasters being knocked off basic cable tiers.

Say Media To Oversee Two A+E Digital Properties

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 20:09

Say Media has signed a deal with A+E Networks to run two of A+E’s digital properties, Bio.com and LifetimeMoms.com. Beginning in April, Say will oversee all editorial content, ad sales, technology, publicity and marketing for the sites, both of which will also migrate to Say’s own publishing platform. Both sites will still be owned by A+E, but won’t support any particular programming or network. Instead, they'll each be positioned as standalone editorial destinations.

All Hail Shonda Rhimes

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 19:42

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as if they’d never left. In fact, both series posted their highest ratings since October.

Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for Crocker Jeans

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 18:17

Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently, a crop of models has gained notoriety for building careers posing as the opposite sex. Take Andrej Pejic, the angelic-looking blond who's modeled bridal gowns for Gaultier and was named one of the "100 Sexiest Women in the World" by FHM magazine.

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 17:17

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that movie and entertainment marketers would do well to heed.  Consumers increasing use smartphones for their purchases—in the case of movie tickets, 30 percent are bought on mobile phones, according to a new report from the Interactive Advertising Bureau and InMobi. And 87 percent of moviegoers researched a movie on smartphones after seeing an ad for that movie in another medium.

Hopping Amtrak's SXSW Express

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 16:58

These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried over 31 million riders in 2012) has actually been busy with some cool stuff on the marketing front lately.

Senate Bill Targeting Patent Trolls on Fast Track

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 15:42

While patent reform advocates wait for the Senate Judiciary Committee to move a comprehensive bill to crack down on patent trolls, another bill providing some limited relief is moving fast in the Commerce Committee. On Thursday, Sen. Claire McCaskill, chairman of the consumer protection subcommittee, introduced a bill to make vague patent troll demand letters more transparent. By the end of the day, the bill, co-sponsored by Sen. Jay Rockefeller (D-W.Va.), chairman of the Senate Commerce Committee, put it on the committee's schedule to take up next Wednesday.