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Brands and Agencies Are Starting to Experiment With Google Glass

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for a wearable ad tech future. Kenneth Cole recently became the first advertiser to incorporate a Google Glass app into its marketing—just one of the new ways the Internet specs are used to sell products.

MediaCom Studies Hollywood to Help Train Its Staff

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers: Giuseppe De Angelis, the media agency’s director of visual experience, and independent producer/director Diana Santi. For two full days, the staffers will also learn how to apply dramatic principles in their day jobs as strategic planners, account directors and department leaders.

You Won't Believe How Big TV Still Is

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:41

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. The study, conducted with ad targeting firm Simulmedia, contains plenty of insights, but among the most striking is the size of either industry.

SMG’s Lead on P&G Wants to See a Shift from Social Media to Commerce

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 03:40

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the mission statement for your new position? I’d say to drive the convergence of content and media for P&G across categories.

Oscars Red Carpet Produces Strange Promoted Tweets

Submitted by Anonymous (not verified) on Mon, 03/03/2014 - 02:06

When it comes to real-time marketing for tonight's Oscars, so far, so good—if you are looking for bizzare results or if you work in Twitter's revenue department. The gala's red carpet run-up to ABC's three-hour telecast was filled with trending topics around the event, and brands appear to have ramped up spend on the social platform. Whether their investments are wise is up for debate.

Finally! FCC Kills Newsroom Study

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 22:19

The Federal Communications Commission finally killed the study that caused an uproar because it called for researchers to query the stations it licenses and newspapers about how they make editorial decisions in the newsroom. The short, two-sentence statement from a spokesperson (not chairman Tom Wheeler), came late Friday, the time the FCC always seems to pick for controversial news. "The FCC will not move forward with the Critical Information Needs study.

GroupMe Joins Foursquare in Skipping SXSW

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 21:48

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any events or planning to have any kind of large presence at SXSW this year," John Pignata, engineering director at mobile app GroupMe, told Adweek.

Broadcasters Howl Over Proposed Changes to Carriage Rules

Submitted by Anonymous (not verified) on Fri, 02/28/2014 - 21:37

Broadcasters are girding for a knock-down drag-out fight over a parade of horribles that might be added to the reauthorization of a little-known cable law commonly known as "Stela." The add-ons currently being negotiated between House GOP members on the commerce committee could change the rules of retransmission consent negotiations and result in broadcasters being knocked off basic cable tiers.