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Ad of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in War-Torn Sudan

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 15:43

At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of Intel-backed Not Impossible Labs, to South Sudan, where he creates the world's first 3-D prosthetic printing and training facility to help those who have lost limbs to warfare.

Clio Music Will Honor Creativity in Music Marketing and Advertising

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 14:44

The victrola. Stereo sound. CDs. The iPod. What’s the next step in the evolution of the music industry? We can’t say for sure, but we do know that Clio Music—the latest extension of the Clio Awards, Adweek’s sibling that celebrates the best in advertising—recognizes the best creative work promoting music across the spectrum of media and advertising. Clio Music will start seeking nominations today at clioawards.com.

Whitney Museum Taps Grey N.Y.

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 14:32

Grey New York is the Whitney Museum of American Art’s global ad agency, following a review. There was no incumbent agency, although Grey’s WPP corporate sibling Ogilvy & Mather used to do work for the New York City contemporary art institution. The agency has been given responsibility for creative advertising, brand strategy and media duties using television, print and out of home as well as digital, social and activation marketing.

Hulu Sees Fans of its Deadbeat Series Marketing on Social App Whisper

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 13:39

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the themes in Hulu’s new original series Deadbeat, which will launch with a Whisper campaign today.

4 Specialty Shops Trying to Make a Native Ad Land Grab

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 02:02

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to. Here’s a look at four of them. Knock Twice Started in 2010 as a PR firm for tech startups, Knock Twice has added content and editorial programs to its mix. The agency has 10 or so people on staff who worked at news organizations like Gizmodo, Time and TechCrunch.

Kids Need a Cool Lunch Box, And Marketers Know It

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 02:00

According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria ladies. That means 18 million kids brown-bag it.  Photo: Todd Huffman; Prop Syling: Helen Quinn Or, lunch-box it. While media and marketing vehicles geared to youngsters are trending digital, here’s something to chew on: Lunch boxes have, functionally speaking, barely changed at all.

The Story of Kids TV Mastermind Fred Seibert

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 01:54

Fred Seibert is sitting in his New York office, filled with Legos and comic books, talking enthusiastically about his first big failure. Thirty-two years ago, Seibert was hired away from his agency, Fred/Alan, by Turner executive Scott Sassa after Turner acquired Hanna-Barbera, the animation studio behind series including Scooby Doo and Space Ghost. Ted Turner was in love with his new toy, though others at the company wanted to shut it down.

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 21:44

His invention may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation showed Olson to be a man whose work makes the rest of the festival seem somewhat trivial. A young man stood up and asked: "My good friend has a brain tumor and is being told he has three to six months.