Articles from Adweek news

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities, mommy bloggers and social media stars to an auction-style platform for advertisers to bid on their endorsements.

It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short of a brandapalooza. In the past six weeks, Toyota, Subway and Lipton have all rolled out ads featuring Kermit and the gang, beginning with a Toyota Highlander spot in the Feb. 2 Super Bowl. The co-branding efforts have extended online as well with videos and tons of social media support. And why not?

To pack more wallop among the denim-and-leather set, Levi’s is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War II duffle bags. Saunders, ironically, could care less about mainstream fashion, preferring vintage felt hats and rustic jewelry. What Levi’s likes is her passion and the $165 one-of-a-kind tote bags she creates for her Forestbound brand using old, salvaged military fabrics.

Advocates of the free and open Internet, take note. The United States will begin a process to relinquish its administrative control over of the Internet by September 2015, federal officials said late this afternoon. Since the Internet was founded, the U.S. has managed the Internet Assigned Numbers Authority, which oversees the catalog of unique IP addresses that makes the Internet possible. Under U.S. control, the Internet to date has thrived as a free and open marketplace for the world. But in the wake of the Edward Snowden revelations of U.S.