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ABC is Top Banana in 4A’s Homes

Submitted by Anonymous (not verified) on Tue, 03/18/2014 - 14:34

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study from ZenithOptimedia and Collective, 4A’s members and their families watch ABC more than any other major TV network. In fact, the two most-watched shows among the 4A’s set are the long-running newsmagazine 20/20 and the freshman comedy Super Fun Night—both of which call ABC home.

Yahoo's Marissa Mayer Tackles the Tumblr Advertising Question

Submitted by Anonymous (not verified) on Tue, 03/18/2014 - 02:25

A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr. Interviewer Rob Norman of GroupM broached the topic skeptically, noting that Tumblr founder David Karp has described the site as a "beautiful creative palette that is unpolluted by ads." So, Norman asked, how exactly will you get your $1 billion back?

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 23:50

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy Pearson hauled a local store called Custom Cleaners to court over a bungled trouser alteration that cost $10.50. “Never before in recorded history have a group of defendants engaged in such misleading and unfair business practices,” declared Pearson, who sought $54 million in damages.  Photo: Winni Wintermeyer His grounds?

15 Purchases That Might Outlive You

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 23:49

Despite the rage of disposable clothing and the rise of America’s throwaway culture, some brands do still make things for keeps—and offer satisfaction guarantees to go along with them. Read why in Adweek’s March 17 cover story here. Meanwhile, our short list of forever brands—companies that guarantee that what you buy from them will last you a lifetime—is right here. And yes, we know: Some of these “guarantees” are better than others, which is why we included “the catch,” when necessary. Got any brands to add? Let us know.

A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 23:48

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts, but today they're unwanted assets, facing low morale and unfavorable publishing industry trends with the shift to digital. Below, a comparison of their challenges and opportunities.

Lost Cast, Creators Celebrate Show’s 10th Anniversary

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 21:55

The 10th anniversary Lost reunion panel at PaleyFest may have been short on both revelations and star power—No Jack! No Kate! No Locke! No Sayid! No Ben Linus! No Charlie! No Claire!—but the show’s creators did offer a few definitive answers about what really happened on Smoke Monster Island.

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 21:10

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in the American Southwest. First Cup, a Dunkin' Donuts franchisee company in Phoenix, knows the feeling when it comes to the quick-serve brand's efforts on Twitter.

Ashley Furniture Launches Creative and Media Agency Review

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 19:42

Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million of its annual media spending, according to sources. “Ashley Furniture HomeStores has decided to review their current approach to advertising, with the idea of identifying the best marketing agency to assist us in achieving our goals,” the retailer said in a statement issued through Boston-based consulting firm Pile + Co., which is managing the review.

Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness

Submitted by Anonymous (not verified) on Mon, 03/17/2014 - 19:34

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in the tourney. The pick isn't a total shocker, despite the somewhat middling seed for Louisville, since many observers believe the talented team is as probable as any in the field to take home the crown.