Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman (Michael J. Fox) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense.
Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December.
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing communications. BBH is teaming with Simon Hall and Warren Moore, current owners of London e-commerce consultancy Seven Seconds, to form a joint venture to handle the additional work. In August, BA confirmed it was reviewing global creative duties on its account. In expanding its BBH relationship, the U.K.
Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances today at the 4A's Transformation Conference in Beverly Hills, Calif., Tim Mahoney of General Motors and Esther Lee of AT&T encouraged agencies—particularly media agencies—to step up to the challenge of interpreting data.
Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant has announced that it would share its Android Wear software with the developer community to start designing apps for the devices.
Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's Idiot Test, a brainteaser game show revealed by the company today that's hosted by comedian Ben Gleib.
Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies by tapping into conversations on Twitter, Facebook, Google+ and other social media platforms. WPP was among the investors in the latest round of financing after placing an initial investment just last month in an in-between round.
The ultimate fate of the Federal Communications Commission chairman Tom Wheeler’s proposal to close the ownership loophole on TV stations joint sales agreements may lie with fellow Democratic commissioner Mignon Clyburn. Scheduled for a vote at the end of the month, the item has split the five commissioners along party lines with both GOP commissioners Ajit Pai and Mike O’Rielly speaking out strongly against the proposal.
After years of in-court bickering and appeals overturning appeals, Google and Viacom have finally decided to end their lengthy legal squabble over more than 150,000 clips on YouTube of everything from SpongeBob SquarePants (from Viacom's kids network Nickelodeon) to The Daily Show (Comedy Central).
How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial. That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot below for Tesla Motors, which Musk runs as chairman and CEO. Wisely, they gave it an extraterrestrial theme, which would also surely appeal to Musk, who founded SpaceX as well. The result? Fawning tweets from both Tesla and its CEO—along with a tacit promise from the latter that the electric-car maker will hire Everdream for paid work in future.
