Articles from Adweek news

Disney Websites May Run Afoul of Children's Privacy Laws

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 16:08

Disney, the world's most iconic kids brand, is under scrutiny by the Federal Trade Commission for flunking the ABCs of children's online privacy laws. The Mouse House first came under review following a complaint filed last December by the Center for Digital Democracy that alleged Marvelkids.com failed to obtain parental consent from children under 13 prior to tracking and collecting personal information about them.

Facebook Reportedly Slashing Organic Reach for Pages

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 15:39

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.

Messaging App Tango Raises $280 Million

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 14:39

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging apps with a strong emphasis on gaming and a user feed that shows native advertising. The app has 70 million active users. It also has a deal with Twitter’s MoPub mobile exchange to sell advertising such as app-install messages.

Ad of the Day: Walmart Surprises Everyone With a Truly Inspiring Ad

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 14:23

Walmart has been called many things in recent years. Inspirational has not often been one of them. But the retailer's recent pledge to buy $250 billion in products made in America over the next 10 years has given it license to move into more high-minded, patriotic advertising—as seen in the Saatchi & Saatchi spot on the Olympics celebrating American manufacturing.

76% of Marketing Execs Say They Don't Target With Behavioral Data

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 09:52

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.

This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 09:48

Specs Who Co-founders Ryan Aynes (l.) and Magnus Erhardt What Digital agency Where New York office Not long ago, Ryan Aynes was homeless, sleeping on a yoga mat at the YMCA, after launching an online volunteer startup that failed. Aynes got back on his feet, landed an Ogilvy & Mather social media job and met future partner Magnus Erhardt, with whom he would launch Edge Collective in SoHo in April 2012.

The Changing Role of Bartenders in Ads

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 09:45

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to your mother and tossed a box of kennel krunch to the dog,” Boyle wrote, “show your appreciation to the guy who has given you some of the best beers of his life—your favorite bartender.” Hear, hear. Much like the waitress, the redcap and the doorman, the local bartender is one of those guys too easily taken for granted—much as we’d be totally screwed without him. Sounds like a great hook for an advertisement, right?

Electronic Arts Splits With WK Media

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 23:53

Electronic Arts' nine-year relationship with WK Media has ended. WK Media handled media responsibilities for the gaming company in the U.S. An estimate of EA's annual media spending was not immediately available. In a statement, EA vp of social marketing Chris Thorne thanked WK Media for its efforts through the years and said EA's relationships with its creative agencies and MediaCom, its media shop in overseas markets, remain in place. What Thorne left unsaid was EA's plans for its U.S. media account.

MyNetworkTV Gobbles Up Off-Net Rights to The Walking Dead

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 21:03

The Walking Dead is staggering its way toward a date with broadcast TV. Beginning this fall, the AMC zombie apocalypse thriller will begin airing on MyNetworkTV, making the 21st Century Fox asset the exclusive broadcast home to television’s highest-rated show. This marks the first off-net deal for The Walking Dead, which is currently averaging a jaw-dropping 6.7 rating in the all-important adults 18-49 demo.

Killing Jesus Will Be 4 Hours Long With a Teleplay by the Writer of the Wild Bunch

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 20:12

Yes, the Bill O'Reilly book-based special to end all Bill O'Reilly book-based specials is too large for just one evening: the National Geographic Channel will air Killing Jesus (to be produced by Ridley Scott, as were partnerships Killing Lincoln and Killing Kennedy) over two nights and four hours, with a teleplay by Walon Green. National Geographic went big on this year's upfront presentation after several years of smaller-scale one-on-ones with press.

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