1. Adweek news
  2. View items

Articles from Adweek news

Primary tabs

Does Foursquare Offer Enough to Woo Advertisers Long Term?

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 01:00

During this year’s mercilessly cold winter, Foursquare managed to reignite its business, scoring a $15 million funding round from Microsoft as well as a three-month integrated campaign with Heineken. The developments renewed hopes for the social-mobile company as user growth (45 million app downloads, at last count) only crawled along compared to burgeoning mobile rivals Snapchat and WhatsApp.

How Nate Silver’s FiveThirtyEight Will Tackle the News

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 00:59

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats with the Nate Silver-led startup, which promises impartiality and—unlike so much of its be-first-now-be-right-later blog competitors—hopes to never end up with egg on its face.    “We’ve all seen that there can be a cost on rushing to be first,” managing editor Mike Wilson told Adweek. “Accuracy is sacrificed.

Longtime Rolling Stone Contributor Matt Taibbi Discusses His New News Venture

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 00:58

Specs Who Matt Taibbi New gig Editor of an as-yet-unnamed digital magazine for First Look Media Old gig Contributing editor for Rolling Stone Rolling Stone was such a hugely influential platform for you—is it risky to go to a digital startup? Sure. It’s definitely a risk. It’s a professional risk and a creative risk. But this was an opportunity to do something different from what I’ve been doing.

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease

Submitted by Anonymous (not verified) on Sun, 03/23/2014 - 16:42

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will be posted tonight on the company's YouTube channel. (You can watch our exclusive first look below.) In the ad, "A Girl's Got to Be Free," three models with shiny, sleek hair blowing in the wind scale the Statue of Liberty to give her copper curls a makeover.

Ad of the Day: Firestone Gets Impulsively Romantic With an Adorable Tale of Young Love

Submitted by Anonymous (not verified) on Fri, 03/21/2014 - 18:55

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way.

Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures

Submitted by Anonymous (not verified) on Fri, 03/21/2014 - 14:02

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network; creator of From Dusk Till Dawn: The Series (Tuesdays 9/8c) Base Austin, Texas What’s the first information you consume in the morning? The first thing I do when I wake up is I check my to-do list.

Media General to Buy LIN Media for $1.6 Billion

Submitted by Anonymous (not verified) on Fri, 03/21/2014 - 13:35

Consolidation in the TV business continues unabated, as Media General on Friday announced it has agreed to acquire LIN Media for $1.6 billion. Pending regulatory approval, the combined group will include 74 network affiliate owned or services TV stations in 46 markets and reach nearly a quarter (23 percemt) of U.S. TV households.

Adweek's Top 5 Commercials of the Week: March 14-21

Submitted by Anonymous (not verified) on Fri, 03/21/2014 - 13:17

Life is full of challenging things. It's hard to raise a child with special needs. It's hard to overcome one's learning disabilities. It's hard to give voice to the voiceless. It's hard getting older. It's (kind of) hard to be a Canadian actor. The best ads this week came with a common theme: perseverence and strength. Enjoy, bring tissues, and vote for your pick for the week's best ad. And if your favorite isn't here, tell us in the comments.