Articles from Adweek news

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh off a $24 million fundraising round, help brands and agencies develop their content marketing. Then, there are players like Gnip, which indexes all of Twitter, and Brandwatch, which analyzes all this information.

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those piles of junk mail. Then along came the Internet and the ability to track consumer browsing behavior, enabling data brokers to synch online and offline data. Brokers became the new villain in the privacy debate, subject to investigations by policy makers.

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series of fashion-related shows for women, and even syndicates old-school cartoons for kids under its Cartoonium imprint. Founded in 2009, the network boasts more than 380 million subscribers across all 55,000 of its channels and generates 5.5 billion viewers a month.

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home most of the time. Another son is an eccentric drawn to scrapbooking and ventriloquism. The sole daughter speaks only in French. Mom is actually normal (i.e., exceptional by being unexceptional). The family is mostly white, except Grandpa is black. And let's not even get into their motley group of friends.