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Condé Nast to Sponsor 9/11 Museum Opening Day

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 16:12

Ahead of its November move-in, Condé Nast is cementing ties with its soon-to-be neighbor at 1 World Trade Center, the National September 11 Memorial & Museum. Today, the publisher announced that it would be sponsoring the museum’s opening day on May 21, offering free admission to all visitors. “It is a source of great pride for Condé Nast to contribute to the momentous opening of the 9/11 Memorial Museum and the revitalization of lower Manhattan,” Condé Nast CEO Chuck Townsend said in a statement.

Yanked A&E Series Those Who Kill Resurfaces on LMN

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 15:54

The shelved A&E drama series Those Who Kill is getting a new lease on life, although one that has all the markings of a burnoff. Beginning Sunday, March 30, the Chloë Sevigny crime strip will move to A&E sibling LMN TV, formerly known as Lifetime Movie Network. The move was so abrupt that as of Wednesday morning, the LMN website’s schedule did not reflect the change to the network’s Sunday night lineup.

Reinventing the Banner Ad

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 15:52

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are turning those page decorations into a participatory activity. Macy’s recently launched a banner ad campaign for clothing brand Maison Jules that doesn’t rely on static images and text. Its banner ads allow users to scratch and “peel” to reveal 12 different Parisian-themed outfits.

Consumers Seem to Be Falling Out of Love With Brands

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 02:10

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name brands and many brands have seen their bonding score—a measurement of brands’ awareness and relevance with consumers—decline over the past five years.

Zuckerberg's Grip Already Causes Rift With Oculus Fans

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 23:34

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that Facebook bought the virtual reality headset maker Oculus, a seemingly odd fit but a potentially revolutionary one for the social network. Still, as with many Facebook acquisitions, there is an initial outcry from the community or the acquired digital property.

Target Is Washington's Poster Child for Data Breach Debate

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 21:23

Target is quickly becoming the poster child for Washington policymakers anxious to find a solution to curb the growing number of data breaches that steal and compromise the personal information of millions of consumers.  In advance of the Senate Commerce Committee's hearing on cyber attacks and data breaches, the committee released a staff report today analyzing the Target breach and how the retailer missed several opportunities to stop i

NBCUniversal Digital Is in Review

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 20:31

NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts covering NBC broadcast and cable network brands like USA, CNBC, Bravo, Syfy and E!. NBCUniversal spent $92.3 million on digital marketing in 2013, according to Kantar Media.

Retail, Automotive Biggest Spenders in 2013

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 20:18

The lack of the Summer Olympics and political spending in 2012 may have put a damper on advertising expenditures during Q3 but total advertising was up 0.9 percent in 2013 as a whole to $140.2 billion, according to a new report from Kantar Media. Ad spending during the final quarter of the year rose 1.6 percent compared to the same time period in 2012. This is the fourth consecutive year that the market has registered a gain.