Articles from Adweek news

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad world relaxed during the holidays, Catch New York executives kept tabs on their lightning-quick office renovation—after all, growing a startup doesn’t pause for yuletide revelry.

Having established itself as the home of hit drama series like Mad Men, Breaking Bad and The Walking Dead, AMC is looking to break into the comedy business. On the eve of its March 27 upfront presentation in New York, the cable net has revealed that it has four scripted comedy series on tap for 2015 and beyond.

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare.    Foursquare tested the new ad format with MasterCard during South by Southwest Interactive earlier this month. Foursquare is looking for more advertisers to join the beta tests, and it is asking for commitments of $100,000, according to an email sent to potential partners.

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier this month, Omnicom’s OMD, the incumbent on the telecommunications giant’s media planning and buying business, was eliminated from the review which first publicly surfaced in January. Reps at those agencies and holding companies declined to comment.