Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction.
Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much a boys’ club—except, lately, for Pep Boys. The 90-year-old auto parts and service chain recently commenced the “Road Ahead,” a rebranding initiative aimed at making stores more accessible and service-oriented.
In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before having a seizure, bleeding profusely from his eyes, nose and mouth, and then dying. If viewers were hoping for a respite from the race-hate charged torture sequence that immediately preceded the scene, they didn’t get it. What kind of show is this? Call it television for women. First, some data.
JWT, amid the exit of North American CEO Peter Sherman, is expanding its leadership team in New York. Lynn Power, former president of Arnold in New York, is joining the WPP Group agency as managing director. As such, she'll share responsibilities with the current md, Claire Capeci. Both will report to new global president Gustavo Martinez.
Rep. Dave Camp (R-Mich.), chairman of the House ways and means committee and the lawmaker pushing tax reform, won't seek re-election, putting one of the most powerful positions in Congress in play.
Grammy-winning singer-songwriter Pharrell Williams is bringing his talents to NBC’s The Voice. The 40-year-old Neptunes linchpin and recent Daft Punk collaborator (“Get Lucky”) will join the popular musical competition series before the seventh cycle begins in September. He replaces Cee Lo Green, who last month announced he was leaving the show to focus on his music.
Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot.
The I-Com Global Summit kicked off this afternoon in Sevilla, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore, Kantar and other notables are set to try to educate one another about best practices in an era where marketers of every ilk struggle with a glut of audience stats and other numbers.
Chelsea Handler is going to leave her show on E!
