Articles from Adweek news

It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure. Nike—which isn't a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on the psychic stresses of soccer superstardom.

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for the company in more than 30 countries, including the U.S. As before, the assignment includes brands like Audi, Seat, Skoda and VW's line of commercial vehicles. MediaCom's responsibilities grew a bit, though, to include Poland and MAN trucks. The previous agency for Poland could not immediately be identified. MAN's media business previously was split among several shops in different markets.

Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets of data.

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads, from lead agency BBDO in Atlanta and digital shop iCrossing, arrive as the financial planning player undertakes the ardous process of changing everything from its email addresses to sales and marketing collateral. By this time next week, the old ING moniker will be no more.