Should Aereo lose its impending U.S. Supreme Court case, backer Barry Diller believes it’ll be game over for the upstart distributor.
Naked Communications is continuing its leadership reboot in New York, with the addition of executives to lead strategy, creative efforts and business development. The new head of strategy is Ben Parker, a former group strategy director at Goodby, Silverstein & Partners. Parker absorbs responsibilities previously held by former CEO Carla Serrano, who left in January to become chief strategy officer at Publicis Kaplan Thaler. Assuming the role of creative director is Adrien Bindi, a former cd at Young & Rubicam and senior art director at Goodby.
During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the ecosystem that is going to exist no matter what." Amaya Garbayo, associate director insights and planning at Kellogg Co., wasn't about to let that comment slide.
The venue for the press conference was decked out like a swanky home theater, from the cushy chairs and giant TV on top of a low bookshelf to the Junior Mints and popcorn at a concession stand in the back of the room. And sure enough, Amazon made an announcement that is likely to change the competitive landscape for digital streaming: Amazon Fire TV, a product that will look very familiar to anybody with an Apple TV.
OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured media. The country’s largest specialty pet retailer awarded its business in January 2012 to KSL, which filed for bankruptcy in September of that year.
In three weeks, Aereo, the upstart TV service will be fighting for its life before the Supreme Court. But Chet Kanojia, the Aereo’s CEO and founder, isn’t rattled at all. “This is not for the faint of heart,” Kanojia said in a sit-down interview at the American Cable Association’s annual summit in Washington, D.C.
AOL Corp. is adding the worldwide vice president for Johnson & Johnson’s global marketing group, Kim Kadlec, to its team. Kadlec will be assuming the newly-minted head of relationship management role to hopefully expand AOL’s partnerships with well-established organizations.
These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that promotes fresh and low-fat ingredients. More than half said they'd like more information about where ingredients are sourced, and about half support a standardized heath rating system for which food manufacturers would be responsible. Online shopping may often trump the in-store retail experience, but not when it comes to grocery shopping.
A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign that bowed last summer. Developed by writer/producer Steven Moseley, Lifetime’s 60-second “Social Revolution” spot is designed to tease the new on-air look the network plans to adopt this summer.
Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have quieted some of the more skeptical marketers) that it's going to start selling guarantees to advertisers based on OCR ratings one month from today. And as of the end of 2014, Google has OCR integrated directly into its Doubleclick platform, so you'll be dealing with Nielsen ratings when you're doing workflow, reporting and invoicing. The billing guarantees will be available to buy from Google starting May 1.
