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Why Blackglama Minks Dumped Their Divas

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 02:12

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The trade group that came calling in 1968 bore a clunky acronym: GLMA, the Great Lakes Mink Association. An affiliation of 400 fur farmers from the Midwest, GLMA wanted a marketing upgrade for the signature, jet-black mink coats they made. Which actually wasn’t so easy.

These Fashionistas Parlayed Digital Smarts Into a Creative Shop

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 02:12

Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han at news site StyleCaster and Weiss at Ralph Lauren), were constantly being asked by brands for tips on how to navigate the online space.

Merkle Acquires Digital Player New Control

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 22:59

Customer relationship management specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was driven in part by the agencies' shared interest in financial services brands--were not disclosed. Negotiations between the Columbia, Md.-based Merkle and Chicago-based New Control took roughly four months. Mergers and acquisitions firm AdMedia Partners advised New Control, which had been looking to expand its capabilities.

Say Cheesy: Samsung, Red Sox Rope President Into Promotional Selfie

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 18:41

Has Samsung gone selfie crazy? The smartphone maker, behind the Ellen Oscar selfie tweeted round the world, has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of the free world, Samsung brand ambassador David Ortiz hooked the president into a selfie using his Samsung phone during a team visit to the White House on Tuesday.

E*Trade Adds SS+K to Its Creative Roster

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 17:56

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media to engage consumers. Ogilvy & Mather remains E*Trade's lead creative agency. The brand spent about $110 million in media last year, including $39 million online, according to Kantar Media. The hire reunites Rich Muhlstock, E*Trade's svp of branding and acquisition with SS+K president Bradley Kay.

Supreme Court Strikes Down Individual Campaign Contribution Limits

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 17:44

In a move that is sure to increase spending in the upcoming midterm election, the Supreme Court Wednesday struck down campaign contribution limits that capped individual contributions at $123,000. The court voted 5-4 to allow individuals to give as much money as they want to as many parties, candidates or groups. It did not, however, lift the $2,600 limit an individual can spend per election on a single candidate for president or Congress.

Spreadfast, Mass Relevance Unite Social Marketing Systems

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 17:39

Social media marketing firms Spreadfast and Mass Relevance announced a merger today. Spreadfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers. Mass Relevance is a firm that helps brands curate social media content and display it on TV and on screens out of home.

Ad of the Day: Coke and Pepsi Storm the Field with Dueling World Cup Campaigns

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 17:00

World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down. Following the release of Nike's new soccer ad on Tuesday, Coca-Cola and Pepsi both unveiled their own tributes to futbol on Wednesday morning, ahead of the 2014 World Cup, which kicks off June 12 in Brazil. Coca-Cola (which, unlike Pepsi, is an official sponsor of the tournament) says its marketing program around the 2014 World Cup is the largest in its history. Themed "The World's Cup," it celebrates soccer as a force for social good.