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Poisoning From E-Cigarettes Gives Lawmakers Added Ammunition

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 19:36

A new government study of e-cigarettes provides new ammunition for lawmakers looking to impose tighter regulations on the smoke-free product. In a report published today, the Center for Disease Control and Prevention found that the number of calls to poison centers involving e-cigarette liquids containing nicotine rose dramatically over the last four years, from one per month to 215 per month. More than half of the calls or 51.1 percent involved children 5 years and under; 42 percent involved people 20 years and older.

Big Marketers Have Real-Time Data for Just About Everything

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 17:30

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday to watch a product demo from Nova Spivak, CEO of Bottlenose, who wowed i-Com attendees with a presentation showing data gleaned from the last election night.

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 17:11

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. Riffing on the idea that Evian water makes your body feel youthful, the company first introduced us to its synchronized swimming "Water Babies" spot in 1998.

FCB West Wins Ghirardelli Chocolate

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 17:01

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after a review in which other finalists included Grey, Cutwater and Butler, Shine, Stern & Partners, according to sources. Lowe Campbell Ewald did not defend. Media spending on the brand exceeded $25 million last year, according to Nielsen. A new campaign from FCB is expected to launch next year.

Consumer Scores Are the Next Privacy Boogeyman in Washington

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 16:47

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study by the World Privacy Forum, which coined the term, there are literally "hundreds of secret consumer scores" usually generated by predictive modeling techniques. These scores are are used by the government and businesses alike to profile and predict consumer behavior.

Discovery's Multi-Network Slate Covers a Lot of Turf

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 16:33

In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming deals. Keep checking this post throughout the day for updates. Okay, so (deep breath):

Condé Nast Shakes Up Self

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 16:15

Condé Nast has tapped Cosmopolitan executive editor Joyce Chang as editor in chief of Self magazine, the publishing company announced today. She begins on May 1. Chang succeeds Lucy Danziger, who is leaving after 13 years at the helm of the women's health and fitness monthly. Laura McEwen, who earlier had been vp, publisher of Teen Vogue and associate publisher of Vogue, is also exiting.

Condé Nast Shakes Up Self [Updated]

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 16:15

Condé Nast has tapped Cosmopolitan executive editor Joyce Chang as editor in chief of Self magazine, the publishing company announced today. She begins on May 1. Chang succeeds Lucy Danziger, who is leaving after 13 years at the helm of the women's health and fitness monthly. Laura McEwen, who earlier had been vp, publisher of Teen Vogue and associate publisher of Vogue, is also exiting.

Tribune Digital Ventures Acquires TV by the Numbers

Submitted by Anonymous (not verified) on Thu, 04/03/2014 - 16:13

Tribune Digital Ventures bought ratings resource TV by the Numbers for an undisclosed sum and hopes to parlay its information into additional revenue streams.   Graham McKenna, the company's vp of marketing and communications, told Adweek that it is considering the possibility of selling the TV metrics from the site to industry insiders. Tribune Digital Ventures is also looking at expanding TV by the Numbers to include information on how social media influences people to watch certain shows.