Articles from Adweek news

Magazine covers featuring musical artists are inherently cool, whether the reader is a tween or a boomer. They come loaded with style, after all. (How many different looks—including varieties-not-found-in-nature of hair color—have Madonna and Bowie rocked on their many covers over the decades?) The result: memorable, provocative and sometimes flat-out crazy images of the stars. But beyond the superficial, they also have chronicled the changes in the culture and the sounds of the times—consider Bob Dylan’s various transformations across 24(!) Rolling Stone covers.

While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as it moves beyond the desktop and smartphone. With digital music now embedded in car apps, smartwatches, headphones, Google Glass and home appliances, the dizzying array of niche players has manufacturers confused about the right brand with which to align.

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with the blighted aesthetics of the era, Peggy now resembles a sentient macramé owl while Roger is decked out like a captain in the Belgian navy—it’s business as usual for the AMC ad sales team. Having already sold the bulk of available inventory in the first half of the split season, AMC has carved out a new signature sponsorship for longtime Mad Men backer Ford.

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from the confab, which attracted the likes of Coca-Cola, Oglivy & Mather, Target, GlaxoSmithKline and other major brands you'll read about below. 1. Women are getting more leadership seats in the data world, if the I-Com speaker set is a fair representation of the industry.