Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned. The Japan-based mobile company has met with AKQA, DigitasLBi, Grey and MRY to plot a marketing strategy that will extend its overseas success to U.S. shores.
Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production company in Atlanta. The shop specializes in customized music and sounds for brands and programming, ranging from goofy to solemn, such as a patriotic melody underlining NFL players reading the Declaration of Independence—another promo Tunewelders did for this year’s Super Bowl audience.
In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander ambitions, however, and to realize them, they’ve hitched their wagon to Horizon Media. Horizon has acquired the duo’s company, InsideOut Sports + Entertainment, for an undisclosed sum, and put them in charge of event production as co- presidents of a new unit called, naturally, InsideOut.
Despite our fragmented, on-demand media landscape, live televised music events—from the Grammys to the Billboard Music Awards to the Super Bowl halftime show—are experiencing something of a golden age. These and other high-profile music broadcasts are enjoying a serious comeback, with socially connected viewers tuning in and sponsors like Pepsi, Chevrolet and Samsung signing on for what have become some of the buzziest moments in all of entertainment.
In a victory for the Federal Trade Commission, a federal judge declined to dismiss the agency's data security case against Wydham Worldwide Hotels, allowing it to move forward. The case, in the U.S. District Court in New Jersey, is being closely watched as a test for how much authority the FTC has in bringing cases against companies the agency deems have inadequate data security standards.
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to] talk about what we had done,” said NBCUniversal CEO Steve Burke in his introductory remarks to press this afternoon at a lunch at 30 Rock.
Tony Gervino, the executive editor of Hearst Magazines International, has been named editor in chief of Billboard magazine, parent company Guggenheim Media Entertainment Group announced today. Gervino will report to Guggenheim co-president and chief creative officer Janice Min, who has been overseeing a restructuring of Billboard since early this year.
Vox, the news media enterprise formerly known as the ominous Project X, is finally here.
Turns out if you just shrug when faced with rampant password sharing, your bandwidth takes a major hit during big-ticket episodes: HBO's wildly popular streaming service HBO Go coughed blood and keeled over (oh, come on, if that happened on the show it'd be the least violent thing on the screen) during the much-anticipated premiere of fantasy series Game of Thrones on Sunday night, leading to reactions like this:
Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday 9 p.m. time slot. Didn’t happen. According to Nielsen fast national data, the three regularly scheduled broadcast series that had previously gone head-to-head with AMC’s zombie apocalypse drama were either down or flat versus last week.
