It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.
The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny (eight nominations), McCann in New York (six nominations) and Ogilvy & Mather in Paris (six nominations) weren’t too far behind and are all in consideration for the Webby Agency of the Year award.
HBO isn’t “dragon” its feet on a Game of Thrones renewal. The premium cable network on Tuesday announced it has committed to a fifth and sixth season of the hit series, news that arrives on the heels of Thrones’ triumphant Sunday night return.
GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right in time for Easter), GoldieBlox has created its own egg-centric spot, "This is Your Brain on Engineering," to illustrate the dangers of limiting girls' playthings to princess dolls—and, more important, the positive effects of exposing girls to science and engineering. The spot opens with a young girl in a lab coat (and fairy wings, because why not?) holding an egg.
A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul.
Bravo has not one but two scripted series green-lit and ready to go this coming season, and Oxygen is going through a full-blown rebrand starting by the end of the year, with only reality series Preachers of L.A. on the list of returning series promoted at the event. That's not to say that others won't show up eventually—flagship show Bad Girls Club is slated to return in May—but Oxygen does appear to be starting from a relatively clean slate as it tries to shift into a more positive, upbeat mode.
Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most pressing issue—how to obtain and keep new users—as it looks to grow.
Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native advertising product, in a blog post. Disqus’ push into native advertising began a few months ago with the launch of Featured Comments, which allow publishers and marketers to curat
Those print and TV ads Comcast has been running in the Washington media promoting the benefits of its $45 billion purchase of Time Warner Cable? That was just a warm-up for the media giant's full court press, which began in earnest with the company's public interest statement filed Tuesday at 10 a.m. with the Federal Communications Commission. The move comes just a week after it filed its Hart-Scott Rodino notification with the Department of Justice.
IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to escape negative ones. "As much as it's about their favorite songs, it's also about the noise they block out—from rival fans, other players, from the media," said Beats by Dre evp-marketing Omar Johnson. With that in mind, Beats by Dre has advertised its premium pair of noise-cancelling headphones, Beats Studio Wireless, in three darkly compelling ads starring U.S.
