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Senate Gives Comcast-Time Warner Cable Deal the Kid Gloves Treatment

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 17:46

Comcast evp David Cohen had it pretty easy before the Senate Judiciary Committee’s hearing on the company’s $45 billion merger with Time Warner Cable. In answering questions from lawmakers, Cohen rarely deviated from the company’s pitch that its merger with the nation’s No. 2 cable operator would give it the scale it needed to compete with companies like Google, Facebook, AT&T and Verizon.

FX Will Renew The Americans

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 17:40

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at an upfront breakfast event in New York this morning, FX Networks CEO John Landgraf said he was encouraged by The Americans’ creative direction and ratings performance.

Facebook Goes Big With Right-Hand Rail Ad Redesign

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 16:59

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square. Ad rates reflect the demand, according to analysts. The rail costs about 20 cents every thousand impressions, and the mobile News Feed costs $5.72, according to new data from Facebook marketing platform Nanigans.

Beats Music Uses Sound Headphone Marketing Strategies

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 15:58

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very crowded, with the likes of Spotify, Pandora and Rdio, to name a few, which is why many industry vets are scratching their heads, wondering how this platform, barely out of diapers, is so aggressively succeeding.

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 15:45

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand is going even further, essentially saying every aspect of its industry is a scam.

How Selling Out Can Help or Hurt Your Band

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 14:31

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able to reap the benefits of ad partnerships and use it to grow a dedicated audience. Others have spread themselves and turned into a musical plague that the public desperately tries to avoid.

PopSugar Launches Full-Service Unit The Bakery

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 14:00

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers reach the 18 to 39-year-old female demographic. The team will create content and offline branded events.

Which Music Artists Transcend the Gender and Age Divides

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 03:30

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 00:52

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching. According to Nielsen live-plus-same-day data, UConn’s 60-54 victory over the Kentucky Wildcats delivered 21.2 million viewers and a 12.4 household rating/20 share.