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Stephen Colbert Named Successor to David Letterman

Submitted by Anonymous (not verified) on Thu, 04/10/2014 - 16:44

Stephen Colbert is moving three blocks east—and light-years from basic cable. The 49-year-old linchpin of Comedy Central’s long-running series The Colbert Report has been tapped to succeed David Letterman as the host of CBS’ The Late Show. Colbert signed a five-year deal with CBS. Colbert’s premiere date will be announced after Lettermen works out a timetable for his final broadcast, which should air sometime in late 2015.

Angie Vieira Barocas Is Leaving Mother

Submitted by Anonymous (not verified) on Thu, 04/10/2014 - 14:19

Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the position, according to founding partner Andrew Deitchman. “Angie is a wonderful person who's made great contributions to our business over the last four years,” Deitchman told Adweek. “When someone of her experience departs, you're thankful to have cultivated a deep well of talent that are ready to step up.”  Deitchman declined to say who would absorb Vieira Barocas’ responsibilities.

This Music Marketing Firm Mixes Brands, Bands and Fans

Submitted by Anonymous (not verified) on Thu, 04/10/2014 - 01:23

Specs Who Founder and CEO Justin Lefkovitch What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool” factor, artists want exposure, and fans want authenticity. That’s where Mirrored Media comes in.

Want to Sell a Dorky Product? Just Add Electric Guitars

Submitted by Anonymous (not verified) on Thu, 04/10/2014 - 01:22

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New York’s Garment District. Glen Oaks’ namesake brand of polyester slacks—Broomsticks—billed itself “the hippest young men’s slacks in the world.” The only problem? Attracting the young men. Glen Oaks tried it all, buying ads in Playboy and promising no shortage of “groovy girlfriends” to the men who wore them.

Hulu's Head of Development Exits

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 22:06

Hulu's head of original programming development, Charlotte Koh, is leaving the company. No details around the departure were provided by Hulu, and the exit is puzzling especially given Koh's profile as Hulu's NewFront presentation nears. After all, the network's slate of originals, including heavily sponsored content like Chipotle's Farmed and Dangerous show, have carried her stamp of approval.

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 21:56

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on hand to see the ensuing plot twist play out. According to Nielsen live-plus-same-day data, ABC’s lone surviving new fall drama delivered a series-low 5.37 million viewers and a 1.9 rating among adults 18-49.

Senate Confirms Terrell McSweeny to FTC

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 21:21

The Federal Trade Commission is back up to its full strength Wednesday after the Senate voted 95-1 to confirm Terrell McSweeny to be the third Democratic commissioner on the five-member agency, giving the Democrats on the commission a majority. Having five commissioners is critical to merger rulings, which require a majority vote to block or intervene in a transaction.