Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real: Tim Smith, the series’ bibbed-overall-wearing star, has gone into retail. Prost Beverage has inked a deal with Smith to sell his booze under the name Climax.
It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the thought for a moment. In case you haven’t looked up from your iPhone lately, an unusual countertrend has crept into our gadget-obsessed world. It’s one that acknowledges the fact that even as we embrace the latest technology, there’s something inside many of us that misses the look and feel of the old stuff.
Another year, another conversation dominated by the biggest spenders. Or was it really? While official advertisers monopolized the stage during Sunday night's big game, even those shops that didn’t plop down millions of dollars managed to ride the social buzz through cleverness and quick thumbs. First let's look at the main players for context. Official advertisers during the game enjoyed an overall boost in social mentions 6.2 times above an average day, according to data from Adobe Digital Index (ADI).
Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment, as well.
Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa.
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.
There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it. That didn't happen. But this morning, Apple did release just such an ad online.
From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in just 2 minutes.
Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and hypnotically rotating road-safety PSA, the Utah Department of Transportation depicted a dead child lying in an overturned car. A dead kid. During the Super Bowl. "Sam looks like he's sleeping, but he's not," the narrator explains. "He's not thinking. He's not breathing.
If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had their asses blown out—thanks to this insane ad from Jamie Casino. The lawyer filled the entire first local ad break with the two-minute heavy-metal masterpiece below, which basically tells his life story. A Saul Goodman-esque figure, Casino was a lawyer to the crooks until something bad happened to him—and he reinvented himself.
