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Cadbury Can (and Will) Boogie in This Charming Ad

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 17:35

Cadbury and Fallon London, the pair that brought us the Internet's legendary drumming gorilla, are back with a charming spot called "Yes Sir, I WILL Boogie in the Office." As many of us have likely done while stuck on a call, logistics manager Keith decides to just roll with it and jam out to the hold music, "Yes Sir, I Can Boogie" by '70s disco duo Baccara.  That's pretty much the whole thing, at least in the :60 cut for TV.

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:58

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director Martin Krejci, the ad's surreal aura is enhanced by Menomena's pop-etheral "Wet and Rusting" on the soundtrack. Check out Mr. Squirrel's reaction as the lights blaze. Yeah, he's screwed—every predator can spot him now. "Forest" is part of Ikea's "Wonderful Everyday" campaign, which focuses on how small things can make a big difference.

NBC Could Hit a Billion in Olympic Ad Revenue [Video]

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:37

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really promoting.  Winter Olympics Update: NBC Is in the Pink This Production Firm Stays True to Its Storytelling Roots What Are Amway's Ads Really Promoting?

Pork Board Hires a Multicultural Shop

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:21

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and Asians. Previously, the Pork Board used Bromley in San Antonio to create Hispanic market ads. So, the new agency faces a broader challenge. The independent agency landed the business after a review in which there were a handful of finalists, according to José de Jesús, the board's director of multicultural marketing. The organization is based in Des Moines, Iowa.

Pancreatic Cancer Ads Blasted for Saying Disease Is Worse Than Other Cancers

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 15:48

Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival rates. One print ad in the series uses a quote from 24-year-old pancreatic cancer patient Kerry Harvey—"I wish I had breast cancer"—as its headline and notes that the survival rate is only 3 percent, the lowest among all 22 common cancers.

Organic Growth Flattens Out for Publicis Groupe

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 15:31

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise in the first nine months. The French holding company attributed the flattening to continuing Eurozone economic problems, the slowdown in emerging economies—particularly in China—and the postponement or cancellation of ad campaigns.

Lovestruck Artist Blankets NYC With Posters Looking for Man in Top Hat

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 15:23

Performance artist Maria Luisa Portuondo Vila has been putting "Missing Love" posters in subway stations all over NYC, trying to find some guy in a top hat. Apparently it was love at first sight when she saw him on the subway back in November, and rather than go to Craigslist Missed Connections like every other broken human being, she created 300 posters that vaguely describe their fleeting moment. Since pretty much every public occurrence of note in NYC is a marketing stunt, people figured these were fake.

Is Cadillac's New Ad Totally Inspiring or Completely Repulsive?

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 14:39

In Cadillac's latest commercial from ad agency Rogue, airing during the Olympics, we take a tour of the souped-up American dream while our host (played by Neal McDonough) waxes poetic about the virtues of working hard and owning stuff—and manages to throw a few digs at other countries for living more leisurely lifestyles and being less industrious. "Other countries, they work. They stroll home. They stop by the cafe. They take August off. Off. Why aren't you like that? Why aren't we like that?

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 13:04

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day. Turns out the greedy little blue blob who sold both his kidneys on the Internet now has easy access to other vital organs through the stitched-up wounds. Despite his best intentions, death, naturally, ensues. "Be safe around Valentine's Day. And trains," says the on-screen copy.

What Are Amway’s Ads Really Promoting?

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 03:50

In 1959, the Barbie doll hit store shelves, Cadillac rolled out its biggest fins, and Richard DeVos and Jay Van Andel, two high school friends from Ada, Mich., began selling soap door to door. Does that last one seem out of place? It’s not. The company the pair founded is Amway, which last year grossed $11.8 billion. Not unlike Halliburton or TIAA-CREF, Amway is a company many have heard of but few are good at explaining. Amway sells hundreds of consumer products—everything from lipstick to pots and pans.