Articles from AdWeek Advertising and branding

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek that brand sponsors were lined up, he wouldn't disclose names. However, his team's first program, Medicina Desconocida (translates as Strange Medicine), has six 23-minute episodes already live, and 15-second pre-roll ads for Kmart appear before each video.

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW. The marketing event for marketers is one over-the-top stunt after another, and translated from comic book lingo, PTTOW (pit-ow) basically means punch in the face. As an acronym it stands for Plan to Take Over the World.

The Olympic athletes in this Dos Equis ad may just be actors (the Olympics won't let non-sponsors use legit athletes for advertising), but they still end up being the stars of this ad ostensibly about the Most Interesting Man in the World. It's less an ad for beer and more of an ad for female bobsledding, since the women at the start of this video have gotten a lot of the attention. Gross, creepy attention, especially in the comments of the YouTube clip or whichever website is drooling over them, but attention all the same.

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. In a terse press release, the company said it and incumbent Kirshenbaum Bond Senecal + Partners have “mutually agreed to separate.” “We are deeply grateful to KBS+P and their partnership for the past ten years,” said Dave Muenz, regional executive officer for Kao’s mass business.