In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes actual footage of a woman giving birth—and it opens with a stark advisory about the shocking content. You can see the ad, titled "First Day" and created by London agency adam&eveDDB, below.
You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like Jennifer Lawrence. But not everyone is convinced she does.
IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe. To advertise it, Wieden + Kennedy focused on all kinds of interiors in an amazing 60-second spot called "Inner Beauty." The quirky, charming, exquisitely crafted ad takes the viewer, in a first-person view, zooming across a desert and through all sorts of objects—from a golf ball to a suitcase to the Civic Tourer itself—revealing their curious innards.
This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in German. Paunchy middle-aged crooner Friedrich Liechtenstein bathes in milk and cereal, boogies in the aisles, fondles sausages, cavorts with a dude dressed like a battery and reels off naughty double entendres to a techno beat. At one point, he rhymes "muschi" (German for "cat," or "pussy") with "sushi," while a woman slurps raw fish nearby.
Today we ask Josh Greenstein about marketing the wildest movie of the year and find out how much money Hollywood studios really spend on marketing.
Today we ask Josh Greenstein about marketing The Wolf of Wall Street and find out how much money Hollywood studios really spend.
Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of being, well, a human being. Illustration: Vahram Muradyan Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?
On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year on marketing their films? Which media get the biggest share, and with which media agencies do the studios partner? Who are the studio marketing chiefs? How much does product placement contribute to the industry's bottom line? What's the biggest growth market globally for the motion picture business? Find the answers to those questions, plus many other facts, right here. Warner Bros.
Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has served as CMO of Paramount Pictures, which distributed Martin Scorsese’s The Wolf of Wall Street, starring Leonardo DiCaprio, in North America and Japan.
The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman Tom Wheeler is likely to propose tightening them. Backed by his fellow Democrats, Wheeler isn’t expected to loosen the rules but rather firm them up even more, which will no doubt bring strong opposition from TV broadcasters and newspapers, and will split any vote along party lines.
