Articles from AdWeek Advertising and branding

Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively in bacon. Thanks, Oscar Mayer. Now, the bacon craze is hitting the Lehigh Valley IronPigs, the Triple-A affiliate of the Philadelphia Phillies. The IronPigs this week unveiled what I can only imagine was a highly anticipated bacon-themed Saturday uniform, which includes a bacon-strip logo on the cap, and a "first-of-its-kind" bacon-style piping down both legs of the pants.

Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those fake homespun liquor ads that Henry Rollins used to laugh at, what with the fiddle music and rural aesthetics. It's like O Brother Where Art Thou? but less subtle. Perhaps this is because it was made by Australian agency CumminsRoss for the Australian market, and so it needs to show a somewhat cartoony version of Kentucky. Still, you can't deny the funny visuals.

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas. You can see the whole exchange below. Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact.

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending on the business is estimated at $50 million. "Legacy is known for its brave campaigns and creative ambition,” said Glenn Cole, co-founder and chief creative officer of 72andSunny.