Articles from AdWeek Advertising and branding

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education campaign ads dramatize the health consequences of smoking mixed with a little bit of vanity to convince teens not to smoke. Created by Draftfcb, in one set of ads, an African-American male teen and a white female teen are told by a clerk in a convenience store that the money they've just laid down for a pack of smokes isn't enough. The male then takes a pair of pliers and rips out his teeth.

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real: Tim Smith, the series’ bibbed-overall-wearing star, has gone into retail. Prost Beverage has inked a deal with Smith to sell his booze under the name Climax.

Another year, another conversation dominated by the biggest spenders. Or was it really? While official advertisers monopolized the stage during Sunday night's big game, even those shops that didn’t plop down millions of dollars managed to ride the social buzz through cleverness and quick thumbs. First let's look at the main players for context. Official advertisers during the game enjoyed an overall boost in social mentions 6.2 times above an average day, according to data from Adobe Digital Index (ADI).