Articles from AdWeek Advertising and branding

"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor Samsung. "Abled and other-abled athletes are exactly the same when it comes to competing," he tells AdFreak. "Paralympic athletes don't go to the games because they want to make a statement about their disability; they go because they want to win a medal.

These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried over 31 million riders in 2012) has actually been busy with some cool stuff on the marketing front lately.

Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed for sneaking a pleasure-filled squeeze himself behind the display case. The "squeeze" was likely code for a certain bodily function, making Charmin all the bolder for ushering in a new era of breakthrough advertising for such once-taboo products as laxatives, toilet bowl cleaners, hemorrhoid suppositories and even tampons, at the time disguised as feminine hygiene aids. Mr.

If only someone would get Godzilla a Snickers, so much urban destruction could be averted. A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May.